Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously.

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Agility PR Solutions

MARCH 16, 2022

The past few years have shone an unprecedented spotlight on the pharmaceutical industry. The sector has played a key role in improving health outcomes for billions and has had one of the most transformative effects on modern medicine in recent centuries.

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Pharmaceuticals Industry Reputation Brand 147

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

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Healthcare Pharmaceuticals Brand Branding 78

Stern + Associates

FEBRUARY 17, 2014

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days. The post How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time) appeared first on Stern + Associates.

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Pharmaceuticals Television Marketing YouTube 71

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

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Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

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Pharmaceuticals Social Media Media Groups 92

Medianet Australia

MARCH 29, 2023

Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space. Could you tell me about yourself and your role at Palin Communications? Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago.

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Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

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Meeting Pharmaceuticals Healthcare Pitching 107

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. I know I can visualize almost every one of those commercials!

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Healthcare Community Pharmaceuticals Nonprofit 59

Agility PR Solutions

JUNE 17, 2020

As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a COVID-19 impact analysis report from global talent mobility firm Randstad Sourceright.

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Pharmaceuticals Mobile Analysis Report 78

PR News

JULY 25, 2018

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

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Ethics Pharmaceuticals Employee Blogging 118

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

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Pharmaceuticals Healthcare Conference Social Media 70

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Health industry The health industry strives to prevent and treat diseases and illnesses. This includes medical organizations, like hospitals, clinics and pharmacies. The industry aims to offer medical assistance to patients to heal or manage their condition.

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Pharmaceuticals Healthcare Exercises Community 88

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

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Pharmaceuticals Company Comparison Healthcare 120

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

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ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share. ISEBOX: YES.

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Pharmaceuticals Enterprise Mobile Analytics 70

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. Next up in our Regulatory Series for pharmaceutical communications and PR professionals: Why pharma is slow to get on board with social media AND.

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Pharmaceuticals Healthcare Social Media Analysis 70

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This guide will discuss some key healthcare public relations strategies.

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Healthcare Strategy Publicity Pharmaceuticals 75

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

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PRSay

FEBRUARY 25, 2022

Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I Mentors and advocates.

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Pharmaceuticals Groups Storytelling Education 130

Agility PR Solutions

FEBRUARY 18, 2019

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. The most notable journalist and media industry moves of the past week. She’s based in San Francisco. Las Vegas Sun: hires Bryan […].

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Pharmaceuticals Healthcare Financial Twitter 60

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

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Twitter Instagram Pharmaceuticals Social Media 147

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

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Crisis Communications Healthcare Crisis Communications 63

HMA Public Relations

APRIL 3, 2018

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. One of the strategies then – and now – is to create a demand for the supply. The post How Prescription Drugs Are Introduced appeared first on HMA Public Relations.

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Pharmaceuticals Strategy Publicity 48

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

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Twitter Pharmaceuticals Marketing Product Launch 70

PRSay

MAY 9, 2023

With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. Of course, the holy grail is to measure a PR and marketing campaign’s direct effect on sales.

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PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

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Communications Pharmaceuticals Corporate Film 148

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

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Mobile Pharmaceuticals Healthcare Guidelines 70

Prohibition

NOVEMBER 17, 2022

Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%! This was intended to signify that the accounts were authentic, when in fact they were parody accounts.

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Instagram Social Media Twitter Pharmaceuticals 62

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

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Pharmaceuticals Nonprofit Healthcare Travel 120

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously.

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Case Study Study Pharmaceuticals Brand 46

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. But the company clearly recognizes the importance of ABSOLUTE NEED to employ social media for pharmaceutical communications. Same Approach, New Tactic.

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Social Media Pharmaceuticals Strategy Instagram 70

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

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Mindful Marketing

MAY 8, 2021

There are hundreds of pharmaceutical companies in the world. According to Pharmaceutical Technology, GSK has annual revenues of over $44 billion, which makes it the world’s sixth largest pharmaceutical firm. When companies put people ahead of profit, something counterintuitive happens—they make money.

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Pharmaceuticals Education Consumer Video 65

Communications Conversations

MAY 20, 2020

Here’s the first one featuring Nicole Lincoln, RN: The next featured Dr. Macaya Douoguih, Clinical Development and Medical Affairs, Vaccines, The Janssen Pharmaceutical Companies of Johnson & Johnson, in a minute-plus video.

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Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? The public is a sucker for wedding stories. So, is all forgiven? Lochte will have to wait and see. Drug company CEO suffers public outrage.

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PRSay

OCTOBER 11, 2019

However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales. In these situations, try to offer creative alternatives for PR measurements, such as tracking patient traffic to a disease-screening tool or increases in online conversations.

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Measurement Pharmaceuticals Nonprofit Leadership 144