Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. We might live in an era of technological displacement and growing impersonalization, but when it comes to public relations strategy, the human element will only become more central. appeared first on Stern Strategy Group.

Strategy 96

Strategy Publicity Media Video 96

Deirdre Breakenridge

JULY 18, 2018

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology. “H” is Heart.

Communications 196

Communications Storytelling Groups Community 196

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Located in the Eastern Finland town of Savonlinna it gathers large crowds and groups of decision makers every year in July to this beautiful lakeside castle town.

Radio 64

Radio Pinterest Television Government 64

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. The last year and a half has been a mixed bag of reactions.

Employee 78

Employee Leadership Consumer Internal 78

PRSay

MAY 17, 2019

“Technology alone does not solve problems,” said Jerry Hultin , chairman of the Global Futures Group and the founder of Smart Cities New York. Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves.

Small Business 109

Small Business Retail Transportation Technology 109

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. No flashcards or Quizlet or Facebook groups. I was sure that by investing my time in PRSA Dallas monthly prep sessions, independent study and the APR Online Study group that I would be successful. April is APR Month at PRSA. I call it my one-year intensive.

Nonprofit 118

Nonprofit Conference Study Retail 118

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Find the people or groups your organization is helping and give them voices. Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. .

Media Relations 52

Media Relations Publicity Sports Media 52

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. And how can you court this coveted group? Many want to promote their companies and technologies as cool for programmers. Why should they care about your company/technology? Relevant trends?

Software 120

Software Enterprise Groups Course 120

Wadds Inc.

AUGUST 14, 2023

As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks. The large technology companies all seem to be cutting back and viewing their markets and therefore market spend on a quarterly basis.

Agency 52

Agency Sports Public Affairs Creativity 52

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. BlackBerry.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Develop Engagement and Visibility with Groups.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Event sustainability starts with a plan to outline priorities, define performance indicators, and specify what metrics are needed to measure success.

Government 69

Government Measurement Groups Corporate 69

Deirdre Breakenridge

JANUARY 13, 2015

[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. At Orate , we often hear that event organizers struggle to find female speakers for their events, particularly in the technology sector. Be vocal and honest. Provide Training. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Scott Public Relations

APRIL 2, 2020

They are also likely to fall into the “underemployed” segment, as they are just starting their careers and working life; this group is also less likely to vote. Young people in the study: Consume significant media, but news is not a primary category in that consumption. How do you encourage civic mindedness in your family?

Insurance 71

Insurance Insurance Healthcare Technology 71

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. What they’re really saying, Michael, is that they trust you.”. Bottom line?

How To 104

How To Fashion Banking Industry 104

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These stories cover the local, national and global areas that people care about. But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Actionable tip: You can now add the ads as placements to the ad groups on sites that are a part of your Display Network. Ad text relevance.

Google 259

Google Digital PR Mobile SEO 259

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’m also looking forward to working with a great group of people with a wide range of skills and experience. It’s really a new challenge for me. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

JUNE 30, 2016

Broadcast: Increased Collaboration Between Campus and Local Media. It covers local news stories stretching across 55 counties in 4 states, in addition to content for students. Students use their newspapers for more than just campus news; they use it to make purchasing decisions (33%) and to find coupons and promo codes (more than 50%).

Radio 69

Radio Newspapers Print Media 69

PR 20/20

OCTOBER 30, 2018

MAICON will be packed with inspiring keynotes and breakout sessions, in which top authors, entrepreneurs, AI researchers, and marketing executives share case studies, methodologies, and technologies that make AI approachable and actionable. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. Students can need a lot of offline support to get through the work,” says Gayle Lynn Falkenthal , APR, Fellow PRSA and owner of the Falcon Valley Group. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

Marketing 52

Marketing Storytelling Technology Community 52

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. Doing these things are “time consuming” if you want to think that way. I took it as an elective.” Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? On the premises, we see comparatively few people talking about local occurrences, other than local bands and festivals. What do we conclude about the way people consume coffee, based on this location? Vice President, Marketing Technology.

Study 60

Study Examples Local Television 60

Beyond PR

MAY 8, 2018

While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out. He regularly attends auto shows and meetups, previewing the coolest cars and latest technology for his audience.

Marketing 45

Marketing Trade Shows Local B2B 45

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Shift Communications

AUGUST 25, 2016

With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. As the economy continues to shore up, the needs among this particular group will only grow in the months and years ahead. Have you seen how thick our skin is?

Product Launch 60

Product Launch Agency Software Financial 60

Buzzstream

MARCH 26, 2020

Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. The second group would make more sense since there is a higher chance of those women purchasing your products. . Image Source.

YouTube 116

YouTube Brand Branding Video 116