Trending Sources

Stories: Better than Cuddling?

PRSay

But now it turns out that stories be better than sophisticated legal maneuvers, be the best way to help someone solve a logic problem, and flood our bodies with the same chemical we produce when cuddling with a loved one. Now, researchers tell us, the same chemical that floods our bodies during orgasms also kicks in when we’re reading stories. We create stories to understand.

Great questions can prompt great insight – What should you ask?

PR Job Coach

If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. Where do you see the company going in the next year?

Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

You may be manufacturing some chemical which, if not contained could wipe out half the countryside, or perhaps you have the word “nuclear” as part of your title. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Clearly, you should do all in your power to mitigate the extent to which you affect the community. Impossible you say?

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Employing your 30-second elevator speech will give you an edge that will increase your chances of connecting emotionally and chemically with a potential boss. Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. Do you know who you are? Voila, your statement is finished.

Content Credibility: Increase Yours with Science

Spin Sucks

As part of the same set of experiments, the Cornell researchers also presented information with and without a chemical formula. It’s highly unlikely that any of the subjects had the slightest clue as to what the chemical formula represented and how it might relate to drug performance. By Roger Dooley. If you create content, you have a content credibility problem. Include a Formula.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Of course they are closely related.

4 Things Big Pharma Can Do About Medical Marijuana

Cision

By reclassifying marijuana, drug companies will be able to conduct research using the natural plant, deriving targeted drugs from the more than 400 chemical compounds present in a cannabis plant. 3. Twenty-three states plus the District of Columbia have legalized the use of medical marijuana. In early November, Ohio voters rejected legislation that would have made them the 24 th state.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production. These giant corporations are demonstrating an interest in experimenting with new tools.”. For example: 13 Statistics from an Inc. 500 Social Media Study.

How to Write a Killer Lead

Spin Sucks

From an Article about Using Salt Instead of Chemicals as a Weed Killer It’s a warm spring day in Central Florida. By Stacey Zinn Roberts The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Me, too. Not in the lead. Go ahead.

Theranos: Triumph Of PR Over Science?

ImPRessions - Crenshaw Communications

She was the sole female chemical engineering student in her class at Stanford University. The suddenly sober mood of 2016 is extending to Silicon Valley. The tech sector’s experiencing a sense of caution and maybe a renewed commitment to diligence after much recent exuberance. Part of that is something Fast Company calls the “ Theranos effect.” Media follow media.

Cooling our jets: anger literacy in communication

The Stalwart Blog

Stress chemicals can actually shut down our cortex, the thinking part of our brain, and activate the limbic system which is all about fight, flight, freeze or faint. You’re being rude. If it can happen to me, it can happen to anyone. never use the red face emoji! read how we respond to emotional upset isn’t simply based on emotional intelligence, our bodies can trigger it as well. Listen.

DuPont, Dow announce merger in jargon-laden press release

PR Daily

Chemical giants Dow and DuPont are about to come even more powerful. The $130 billion merger, which is subject to regulatory approval, would be the largest ever in the chemical industry. On Friday, the two companies announced that they’re joining forces, with plans to split into three separate, publicly traded companies within 24 months. Andrew N.

Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. Accidents and mistakes are part of being human. You cannot get through life without tripping and skimming your knee at least once, and you will disappoint someone at some point by forgetting something. List Your Vulnerabilities.

How to Communicate Effectively During Operational and Reputation Crises

IPR

Operational crises tend to create dangers for stakeholders such risk of injury to customers or exposure to hazardous chemicals for employees or community members. When planning and preparing, crisis managers need to think about both operational and reputational crises. Operational crises threaten to reduce an organization’s ability to generate revenues. Follow him on Twitter @wtcoombs.

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

If heavy equipment is needed to rescue men from a mine collapse; or if you have to undertake costly medical tests; or if you need to hire a bulldozer to stop leaking chemicals reaching a river; no-one will say “but there’s no provision for that in this year’s budget.” By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Of course they are closely related.

A Reminder

Online PR Thoughts

When one thinks about old-line industries -- autos, industrial equipment, chemicals -- the number of survivors is miniscule by comparison to the beginning of their businesses. This roster of tech companies that were losers in 2015 is a reminder to PR practitioners, as if they needed one. Nothing is permanent. Few companies last 50 years. Fewer still remain in business for 100 or more. For example, at one time there were 300 auto companies in the US, all vying to be the permanent replacement of the horse-drawn carriage.

The Challenges of Cross-Cultural Communications

Spin Sucks

Methylmercury is a nasty chemical and can damage the central nervous system of humans and animals. Today’s guest post is written by  Bhaskar Sarma. In 1969 and 1970, a large part of Iraq was hit by a severe drought and famine causing a shortage of wheat. The wheat, however, was laced with a fungicide called methylmercury , which was to prevent spoilage during shipping. Why?”.

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

Likewise, when it comes to effective internal communications, we shouldn’t hope for intervention, chemical, divine or mystical magician spells or potions to attain our objectives with employees. By Liam FitzPatrick, FCIPR. The first time I saw a Harry Potter film I had a strange sense of déjà vu. Why did the concept of using a magic wand to solve problems seem so familiar? That’s it.

7 ways to reignite your creative spark

PR Daily

Whether it is running, swimming, biking, or simply walking, activity will provide you added physical confidence, increase your endurance, boost your brain’s chemical levels and make you smarter. Call it what you like: writer’s block, mental block or artistic rut. When the creative juices have clogged, it can seem like they will never flow again. Bounce ideas around. Change your environment.

Three Lessons from Rebranding an Established Brand 

Spin Sucks

Lucky Goldstar was a successful and growing chemical and electronics company in Asia, when it decided to expand to the international market. By Danny Iny. Remember when you had to choose a name for your business? You must have felt a lot of pressure. After all, your business name forms part of its identity. It influences people’s first impression of your company. Take the case of Tropicana.

The Top10 Fiction Books Every PR and Marketing Pro Should Read

Spin Sucks

The trilogies, like the new Chemical Garden rage, provide lots of creativity.  Today’s guest post is written by Molli Megasko. A few weeks ago, Gini Dietrich wrote how reading fiction can stimulate your brain to think more creatively and help you in your career. The idea really stuck with me. I’m in a couple book clubs and always push for fiction when it comes time to vote.

The Best Business Storytelling Posts from 2014 (Part II)

Ishmael's Corner

Genius Storytelling from the American Chemical Society : How do you help the masses understand the importance of chemistry in our everyday lives? I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list.

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. But these kinds of mistakes are only going to become more commonplace as spirits brands fight for customers and reputable organizations, like the American Chemical Society, continue to publish legitimate health studies on alcohol. In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” Mercedes G. López, Ph.D.}

McFlop

Mark My Words

Where other recent stunts have at least capitalised on the real affection many have towards these chemical calorie buns the joining of the two burger giants spectacularly misses the point. The sea turns to blood. The sun scorches the earth. The seven seals open. The Whopper and the Big Mac unite. Such is the vision of cataclysmic world destruction prompted by this cynical invitation to McDonald’s to join forces with Burger King in aid of, erm, world peace day. Perhaps this is because there is something of the dystopian simulation to Burger King’s whole approach to reality. No…?

Brand 10

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. Other Wise Men and chapter authors were Pendleton Dudley and Dr Claude E Robinson. Louis. That is, our modern view is that external pressures have only influenced organisations to address societal concerns in recent decades. publicity and advertising.

The Anatomy of an FDA-Approved Tweet

ISEBOX

Shortening chemical terms down to their scientifically accepted abbreviations as necessary. Read Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. But even if you did catch our “Guidance on the Guidance,” you probably noticed the lack of step-by-step instructions. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet. Supplementary Anatomy.  .

Beyond Zika: 3 crisis PR tips

PR Daily

It can be a natural disaster such as a tornado, a hostage-taking in the workplace or a chemical spill fro a laboratory or nearby railroad line,” she says. Zika struck shortly after the world thought it had laid Ebola to rest. Zika still has many countries on alert. These outbreaks are a wake-up call to upgrade your crisis plan before the next disaster strikes. Set up crisis drills now.

Can't Walk Back

Online PR Thoughts

The cause for this lesson is the now famous "red line" that Obama said Syria dare not cross with the use of chemical weapons. President Obama is learning a truth of the internet age. One can''t change what he said in the past without being caught. Commentators have resurrected his words from a year ago and pilloried him with them. Obama''s first mistake was when he said the phrase. His second misstep was attempting to disavow what he said. He has now put his credibility on the line in his effort to punish Syria for using Sarin to murder its people.

2014's top stories on Facebook vs. Twitter

PR Daily

Twitter’s top stories were a mixture of hard news and entertainment, as people shared articles about LeBron James’ return to Cleveland, Iraq’s chemical weapons, the death of Eric Garner and Shawn Mendes’ hit song. For all those who haven’t yet caught on: Popular Facebook content doesn’t have the same appeal on Twitter, and vice versa. Advertising Age. Facebook seems to love buzz.).

How to write a killer lead

PR Daily

From an article about using salt instead of chemicals as a weed killer. The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Has this been you, Dear. Fellow Communications Professional ? Me, too. Now, I''ll share it with you.

GMO vs. Organic Food: Top 100 Influencers and Brands

Onalytica

GMO stands for “genetically modified organism” and uses biotechnology to alter plant DNA, making certain crops resistant to pesticides and other chemicals so that farmers can more easily protect their crops from diseases and pests. The growing popular alternative to GMOs and chemically-treated food is buying organic. The long-term effects of many synthetic substances are not known.

Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

The chemicals that give coffee its wonderful flavor degrade within a week, and become undrinkable inside of a month. Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Take from it what works and leave behind what doesn’t work! ¸. Part 5: The Wheel.

Pepsi pledges to reduce sugar, fats in drinks and snacks

PR Daily

But at the same time, diet beverages have also been falling out of favor as consumers worry about chemicals in their drinks. Folks who may have needed an extra boost to get going Monday morning awoke to news that Pepsi plans to significantly reduce the amount of sugar in its beverages. serving, up from about 40 percent now. Pepsi’s brands include Gatorade and Tropicana. Image via

Last-minute tactics for delivering a sterling presentation

PR Daily

Smiling before and during your talk will tell your brain to start pumping nerve-calming, feel-good chemicals, with no other action needed. I'm coaching speakers for TEDMED , the medical and science TED conference, for my sixth year. Some are first-timers on a big stage; others are seasoned pros. Your body has a mind of its own. So, don't give in to the caveman brain's signals. Then start.

McDonald's, Costco join antibiotic-free chicken trend

PR Daily

Over the last several years, the world’s consumers have become more socially conscious, but McDonald’s insisted on serving customers the same chemically fortified food. McDonald’s recent struggles have been well documented on this and many other websites, and now the company is showing that it’s serious about making very necessary changes. McDonald’s is finally catching up. Register now. ].

10 outstanding corporate blogs

PR Daily

Celanese is a chemical company, representing an industry not normally at the forefront of social media, so let''s give props to Celanese for being bold with its blog. There seems to be a lot of noise about the "death of the company blog.". In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? What is the state of the art in company blogging?

Crisis In The Making?

Online PR Thoughts

They are cannabis crossbred to produce higher levels of THC, the chemical that causes euphoric effects. Just as liberalization laws are passing to allow people to smoke marijuana, scientific studies are indicating that some types might be harmful to the brain. However, science is a step behind the law. There is no clear link yet between THC and mental health. This raises an interesting dilemma. Are we repeating the history of cigarettes in which science did not catch up with marketing of tobacco for decades, and when it did, it took decades more to reduce smoking.

Trade association in damage control mode after NYT's nail salon articles

PR Daily

Those measures include “a new, multiagency task force,” according to the Times , that will “conduct salon-by-salon investigations, institute new rules that salons must follow to protect manicurists from the potentially dangerous chemicals found in nail products, and begin a six-language education campaign to inform them of their rights.”. That didn’t sit well with New York Gov. piece.

Winning better relations with the community

PR Conversations

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. Other Wise Men and chapter authors were Pendleton Dudley and Dr Claude E Robinson. Louis. That is, our modern view is that external pressures have only influenced organisations to address societal concerns in recent decades. publicity and advertising.

Brands managers act quickly after BPA shows up in cans

PR Daily

The latest harmful product crisis involves cans, and a recent report revealed that 70 percent of consumers with canned food in their homes are within reach of the toxic chemical Bisphenol A. A brand manager never wants to hear that their product might be harmful to consumers. Data analyzed 192 cans from various products and found that 129 of them contained BPA. How can consumers avoid BPA?