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15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Travel & Tourism. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of every trend along with a visual and one story from the book to illustrate each one.

Three Little-Known Ways to Use Pinterest to Promote Your Business

Spin Sucks

At Visit Bucks County , the official tourism promotion agency for Bucks County, Pa., where I work as a marketing and communications coordinator, we recently joined a handful of other tourism organizations to use Pinterest in January. Last month, Visit Bucks County became one of the first tourism organizations to launch a contest on Pinterest. Plus, the website Visual.ly

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear | Non-Obvious Insights #29

The Influential Marketing Blog

Travel & Tourism Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is nothing new, but the depth and importance of these forays into content are clearly getting bigger and bolder. Enjoy this week’s non-obvious stories! Want these insights before anyone else? Music. Share with AC.

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids | Issue #24

The Influential Marketing Blog

Travel & Tourism. The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Want these insights before anyone else? Subscribe Here >> Targets Turns To Kids To Recapture It’s Cool. Audience: Youth/Teens. Brands & Branding.

The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple | Non-Obvious Insights #34

The Influential Marketing Blog

Travel & Tourism Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators. Want these insights before anyone else? Subscribe Here >> Highlights From The Future Of Storytelling.

10 tips for effective press releases in the digital age

Maine PR Maven

I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated. “I think that these young PR people think that just posting a blurb […

Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars | Non-Obvious Insights #8

The Influential Marketing Blog

Travel & Tourism. The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare surrounding the release of the new Batman vs. Superman movie. Click here to subscribe >> Fisher Price And The Future Of Parenting. Audience: Moms/Women. Audience: Youth/Teens. Travel. Web 2.0.

The Eight PR Up-and-Comers

Spin Sucks

She has her own business, where she focuses on travel and tourism. A young lady with both non-profit and tourism experience, Jessica is a graduate of Temple University and a proud Philadelphia PR supporter. By Gini Dietrich. Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. The Eight PR Up-and-Comers. Liza Butcher.

PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

Do you think that’s absolutely necessary for success in this kind of position with a tourism organization? I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities. Working for a tourism organization must present a set of fairly unique challenges. etc. – A lot.),

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence. I define myself as a PR generalist. Consider joining PRSA.

Social Media Isn’t Rocket Science; It’s Social

Spin Sucks

After 21 years as the director of marketing and tourism for Lake Arrowhead, Calif., Leslie McLellan is now part of the Tourism Currents team which provides in-person and online training for destination marketing organizations and their small business members. Tourism Currents believes in keeping social media simple. Today’s guest post is written by Leslie McLellan. .

The Spin Sucks Inquisition: Betsy Decillis

Spin Sucks

Betsy is a communicator, social media expert, and tourism specialist. On this week's Inquisition, Gini Dietrich hosts Betsy Decillis. Not only that, but she has some very interesting hobbies (typically reserved for old ladies) and she has no fear. You'll enjoy getting to know her. The post The Spin Sucks Inquisition: Betsy Decillis appeared first on Spin Sucks.

Starbucks’ Mobile Crisis, Lego’s New Social Network, Realtor.com Invests In AR and How To Name Your Brand

The Influential Marketing Blog

Travel & Tourism Fascinating stories from the world of business this week included Lego’s bold move to finally create a safe social network online for kids, Starbucks’ growing pains from its mobile app that perhaps works too well, a new startup that will pay business travelers to skip the hotel mini bar to save money, and how augmented reality may transform home buying.

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened. Your life is self-fulfilling because all aspects are generally working together to make you high performing and personally and professionally satisfied with your career and life.

Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services. Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. So, what is your backstory?

Brand 69

How Can Brands Put Crises Into Context?

Cision

He did not push local tourism partners to secure TV interviews. Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. Those that do, however, can determine if a crisis is worth responding and how to react. What is the impact?

62 Communications and Public Relations Jobs Available Now

Media Bullseye

Communications Specialist , Greater Williamsburg Chamber & Tourism Alliance, Williamsburg, VA (Search communications category). Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government . 29) . Communications Director, The Joseph E.

PowerPoint Presentation Tips from 7 Stellar SlideShare Decks

Polaris

He created a SlideShare deck to land a job as the head of social media for Tourism Australia. With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room? Do your images support your message? Important takeaway: Make it easy on the eyes.

Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. One of the biggest mistakes I have seen travel or tourism boards commit is trying to appeal to every type of traveler, rather than identifying their true “brand” and strategically positioning themselves within the marketplace. Words matter.

PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

Travel, tourism and leisure: $71,000. by Frank Strong. Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. By definition, averages pose pitfalls in data interpretation. However, that the median PR salary is up roughly $8,000 over the same survey last year suggests competition for PR talent has tightened sharply. Segmenting the PR Salary.

Five Strategies for Practicing Public Relations in Europe

IPR

For example, @Sweden – a Twitter handle developed by the advertising agency Volontaire on behalf of the Swedish Institute (a government agency that promotes Swedish culture) and the Swedish tourism agency – turns over control of the country’s Twitter handle to a different Swedish person every week to post whatever they like, uncensored. In this post, I will focus on Europe. audiences.

Working in PR: Five Things I Wish I Learned Sooner

Cision

First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. This is a guest post by Nova Halliwell, a communications professional living in New York City. A few months ago, a colleague suggested that I meet with his college-aged daughter to discuss having a career in PR. But career advice for one specific person? Start small.

Super Bowl LI – Social Media and the Big Game in Houston

Zoetica

Sharing our diverse food and art offerings alongside our unique mix of technology and culture has become a focus of the tourism board and companies alike. In case you haven’t heard, the big game is coming to town. In a few weeks, Houston in hosting Super Bowl LI. The #BigGame is coming and #TeamHouston is ready. Since the last Superbowl in Houston to be precise. The Rules of the Road.

Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad | Non-Obvious Insights #13

The Influential Marketing Blog

Travel & Tourism I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum – and then in Atlanta for a private event with the Coca-Cola team behind the pioneering Journey digital magazine. So without further ado, on with this week’s Non-Obvious Insights! Want these insights before anyone else? Book Reviews.

The Spin Sucks Inquisition: Jessica Lawlor

Spin Sucks

Now, I work as the communications manager for a tourism office outside of Philadelphia—another job I would have loved to learn more about in school. By Gini Dietrich You might recognize the name Jessica Lawlor. She has appeared on these very pages a time or two before (and welcomed by our readers with very open arms). What is the Biggest Mistake You’ve Made in Your Career? Comments Ahhhh!

30 jobs in the PR and marketing world

PR Daily

According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however. If you’re prone to wanderlust, you’re not alone. The industry made more than $7 trillion in 2013 and makes up 9.8 in the U.K.,

PR Tactics in 2015: What’s Changed & What We Can Improve

Cision

As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. on the way we all work together. Traditional vs. New Media: The Fight is Over. Yikes.

Crisis Communications from the Inside Out

Spin Sucks

At such times public attention is heightened as well, giving way—beyond fear and confusion—to other emotions and phenomena such as gloating, indignation, “disaster tourism,” or muck-raking. By Kornel Bohm. We often focus only on the external side of crisis communications , however the internal component is just as, if not more, important…and often overlooked. Transparency. Loyalty.

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course. Today storytelling is colonising every aspect of business, taking precedence in the order of things. Stories are different.

3 Relationships That Shift During a Crisis

Cision

In Visit North Carolina’s case, Scott and his team targeted The Washington Post because its readership makes up a large portion of the state’s tourism and National Geographic because it would discuss the science behind the story. A crisis can strike your brand at any moment on any social media platform. So how can your brand share its side of the story? Ready to prepare an active strategy?

3 Tips to Clean Up a Crisis

Cision

Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. How is this affecting businesses and what’s the economic impact on the state’s tourism? Facebook. Twitter. YouTube.

3 reputation management lessons from the Indiana 'anti-gay' law controversy

PR Daily

Tourism officials are in full crisis mode, with millions in conference spending threatened. Convention and visitors association Tourism Indy launched a clever social media comeback by building five-foot concrete letters NDY and inviting residents to complete the word in selfies by becoming a human “I.” If anyone doubts the potential impact, look no further than Arizona. Be creative.

Brand managers set their sights on NBA jerseys

PR Daily

Airlines, banks, tourism bureaus and more have found success in partnering with these clubs. The National Basketball Association could become the first major U.S. sports league to allow corporate sponsorship—and an opportunity for marketers—on its jerseys. Last week, league owners approved a three-year deal that will reportedly bring up to $150 million in added revenue each year. Image via

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole? Swim upstream: Pitch against seasonality. Deliver data—reporters thrive on research.

The To-Do List for Every New Corporate Communications Manager

Prakkypedia

When I worked in tourism many years ago we had a style guide which outlined the names we used for certain South Australian regions, how we expressed people’s titles, whether we wrote in the first or third person and so on. So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. It’s worth considering.

What if NYC Made WTC BASE Jumping an Annual Event?

Sword and the Script

Think about the impact from a media, tourism or sponsorship perspective and event like this could have. In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes. The trio filmed the stunt, were later tracked down by authorities and charged with criminal offenses including a felony. Sound outrageous?

Success Secrets of PR Legends: What We Wish We Knew Back Then (Part 2)

MaccaPR

Senior Public Information Officer, Explore Minnesota Tourism “ Life Is a Network. What could you learn from some of the most seasoned PR and corporate communications leaders? Plenty. Here’s a second helping of career insights from several of the Twin Cities’ most successful PR professionals: Michael Porter, APR. Thomas University. Share! If someone does more than once, you can stop sharing.

5 ways brand managers can use Periscope and Meerkat

PR Daily

I see lots of opportunities for brands in travel and tourism, health and fitness, retail, media and beauty. Video is a popular form of content for brands, but live streaming makes it even more enticing. According to The Daily Dot , Periscope generated about 51,000 tweets during its March 26 release, and Meerkat—which was released Feb. Somebody is going to screw up.”. Applebee’s. Central.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

Doritos knocked it out of the park when it “ crashed” the Super Bowl , Tourism Queensland put its island on the map when it created The Best Job in the World , and Old Spice reignited its stodgy brand by convincing women that buying their grandfather’s deodorant will give their husbands six-pack abs. Testimonial from my wife: “Old Spice is full of crap.”). Strategic planning. Period.”

Managing Global Crisis Communication Like A Pro

Zoetica

They are a critical source of information on the economy, society, culture and tourism of the countries they represent. Editor’s Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. TzmQKRcnMJ. https://t.co/sXy5GCpXix smbhou.