Trending Sources

Sentiment Analysis - KPI Korner #1

iQ media

Today we'll talk about KPIs and Sentiment Analysis. This is the first edition of the new iQ media blog column KPI Korner, a weekly blog post discussing one KPI per week. What is a KPI?

Fake News: A Data-Driven Analysis

Shift Communications

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

Protected: Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations

IPR

To view it please enter your password below: Password: Protected: Bridging the Divide: A Multidisciplinary Analysis of Diversity Research and the Implications for Public Relations appeared first on Institute for Public Relations. This content is password protected.

How to Gain Executive Buy-in for PESO Model Implementation

Spin Sucks

Communication PESO Model 30-day communications challenge bulletproof plan communications plan Integrated Communications PR plan presentation SWOT analysisWhile presenting the PESO model in person, we often hear how PR pros love it, but they'll never gain leadership's buy-in.

Without Honest Analysis, PR Measurement Is Meaningless

SeeDepth

The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.

IPR

Dialogic communication through “pinning”: An analysis of top 10 most-followed organizations’ Pinterest profiles. A content analysis of organizations’ Pinterest profile pages and individual pins was conducted to determine the extent to which dialogic principles were present as an attempt to build relationships with its publics. Dialogic Communication Through “Pinning”: An Analysis of Top 10 Most-Followed Organizations’ Pinterest Profiles.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

The Trump-Clinton Enthusiasm Gap is Real

Cision

In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Leveraging Tech to Deliver Actionable Intelligence to Executives

Cision

How about staying ahead of coming challenges using predictive analysis to get a glimpse into the future? Featured Media Analysis insights acquisition bulletin intelligence executive briefingLast week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast.

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The Personalized Experience is a Marketing Trend for 2017

Spin Sucks

Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customerThe recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience.

Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

Top 5 Reasons You Need Media Intelligence (Not Just Media Monitoring)

iQ media

Here are the top 5 reasons you need a media intelligence platform: media analysis media intelligence digital media marketing media monitoring media intelligence platform iQ media PR pr insights

Radio 89

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

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5 Free Analytical Tools That Are Useful

Edelman

Uncategorized Analytics audience insights content analysis content metrics digital tools free digital tools google search Kurt Hauptman measurement platform analytics research search metrics web analytics web metrics

Why Marketers Must Think More Like Data Scientists

PR 20/20

Industry Data AnalysisThis is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.

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5 Scary PR Measurement Mistakes

SeeDepth

It’s the analysis of – and action based on – the data that really matters. Creating Coverage Books (without analysis reports) – Media monitoring does not = PR analytics. By Seedepth.

Sentiment Analysis - KPI Korner #1

iQ media

Today we'll talk about KPIs and Sentiment Analysis. This is the first edition of the new iQ media blog column KPI Korner, a weekly blog post discussing one KPI per week. What is a KPI?

3 Ways to Gain Insights From Big Data

Cision

For example, according to Cision’s share of voice analysis for Super Bowl 50 , Mountain Dew came in second among soft drink brands. Best Practices Featured social media social media analysis

6 Reasons Why Website Performance Matters

Stern + Associates

Digital Strategy Marketing/PR Strategy brand awareness Digital Marketing strategy trust website analysisIn today’s digital world, it is imperative for every brand – businesses and individual thought leaders alike – to have a strong online presence. Well-developed and high performing websites. The post 6 Reasons Why Website Performance Matters appeared first on Stern Strategy Group.

Big Data and the Human Experience

AirPR

All About Tech big data data analysis Dell human experience self-actualization Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel.

The Hobson & Holtz Report #817: Sarcasm poses a challenge in sentiment analysis

Holtz Communication + Technology

Quick News :Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?,

How to Drive PR Decisions with Data

AirPR

Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 19

#measurePR Recap: The Jenster is Back!

Waxing UnLyrical

John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. Guest Post by Jen Zingsheim. Hello folks!

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How to Use Data to Ensure Content Success

AirPR

PR Education big data big data 101 big data for PR content content creation content marketing content marketing strategy Content Strategy content targeting content tips creating content data data analysis optimize content owned content quality contentEarlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success.

Data 18

Six Easy Steps for Measuring Marketing

Spin Sucks

Before we begin, however, allow me to explain the Regression Analysis, which is something we use for many of our clients. Install the Analysis Toolkit in Excel. Perform Regression Analysis. Using the Excel Regression Analysis, go to work.

What do Trump and ISIS have in Common?

Flack's Revenge

Campaign Analysis Current Affairs In the News Politics Social MediaJournalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.

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How To Prove PR ROI Through Multi-Touch Attribution

PRSay

But this type of analysis isn’t realistic. Invest In Analysis. Thought Leadership Analysis Data measurement public relations roi success*This article was provided by Cision , a PRSA partner.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

Smart Measurement For Creative People

Waxing UnLyrical

The follow through analysis is essential to judging the efficacy of any plan. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers.

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timelineAt a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

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3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

Strategy Analytics Data AnalysisThe term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used?

Is the PR Industry Lagging Behind Other Marketing Sectors in Data Analysis?

Flack Me

Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

But if you are truly looking to measure your PR efforts across campaigns, analysis should cross the chasm of all the programs you execute: media, social/digital, awards, speaking, events, content, writing, influencer relations and more. By Seedepth.

Is PR data bias holding you back?

AirPR

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.

Human Connection: The Key to Better PR Strategy

Spin Sucks

And it's something which can't be learned through market research or data-driven customer analysis. Human connection is one of the most important skills we must have to be successful in communications.

13 Things to Include in a Communications Firm Business Plan

Spin Sucks

Situation Analysis : Identification of key industry status metrics, including your overall goals and focus, your culture, your perceived strengths and weaknesses, and your market share position. Implementation Summary : Analysis of how you will use the above information to achieve your goals.