Prowly

MAY 13, 2024

Public relations specialists face ongoing challenges to maintain visibility and media oversight. Thankfully, gone are the days when you need to manually track every mention. Instead, you can use a comprehensive news monitoring tool so that you never miss an opportunity again. Such a tool can automate the tracking of brand mentions across diverse media […] The post Best News Monitoring Tools for 2024: Feature & Pricing Guide appeared first on Prowly Blog.

Tools 104

Tools Blogging Brand Branding 104

Agility PR Solutions

MAY 13, 2024

As brands and businesses struggle to win digital trust, it’s no surprise that this goal remains so elusive when you consider the continued escalation of cybersecurity shortfalls—new research from risk management firm Prevalent reveals that well over half (61 percent) of companies experienced a third-party data breach or cybersecurity incident last year.

Data 110

Data Company Brand Branding 110

Contently - Strategy

MAY 13, 2024

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Agility PR Solutions

MAY 13, 2024

Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve these goals, we need to collect lots of data. And recently, […] The post 6 steps for building a first-party data strategy: A guide for communicators appeared first on Agility PR Solutions.

Data 101

Data Strategy Communications Marketing 101

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

OnePitch

MAY 13, 2024

Joni Sweet is a freelance writer covering travel, health, and wellness with bylines in Forbes, National Geographic, TIME, Trip Savvy, Lonely Planet, and more.

Travel 102

Travel Media 102

5W PR

MAY 13, 2024

Last week, 5WPR’s Gaming and Gambling team attended SBC Summit North America 2024, and one thing is clear: the U.S. iGaming market is at a crossroads. With overseas companies questioning the feasibility of doing business in the U.S., and giants like 888, Kindred, and Unibet scaling back operations, the landscape is evolving rapidly. Here’s a recap of the key insights and trends shaping the future of iGaming in the U.S.

Big Data 78

Big Data Technology Industry Data 78

Agility PR Solutions

MAY 13, 2024

As a startup founder, you know that producing content is crucial for your marketing strategy. However, creating content is only half the battle; the other half is making sure it reaches and resonates with your target audience. This is where amplifying your content becomes key. In this article, we’ll explore five strategic ways to ensure […] The post 5 actionable ways that startups can amplify their content appeared first on Agility PR Solutions.

Strategy 91

Strategy Marketing Publicity 91

HMA Public Relations

MAY 13, 2024

We are back with another #MediaMonday feature from MacKenzie Brower, who returns as the news editor for the Paradise Valley Independent. Learn more about MacKenzie's current role, the stories she is looking for, fun facts and much more in this post.

Media Relations 80

Media Relations Media 80

Culpwrit

MAY 13, 2024

By Kevin Cook I recall the unsolicited advice I received before heading off to college. I didn’t want nor care for the free wisdom at the time, only to recognize how prescient it was much later in life. So, for all the high school graduates headed to college this fall, I offer a few… Continue reading Free Advice for the College Bound The post Free Advice for the College Bound appeared first on Culpwrit.

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Communications

Maxim Behar

MAY 13, 2024

Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly. Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers to these questions and many more will be provided by our guests Maxim Behar and Kamelia Ivanova.

Social Media 64

Social Media Newspapers Television Radio 64

Institute for Public Relations

MAY 13, 2024

Diversity, equity, and inclusion (DE&I) is a key issue in modern business practices and has been viewed through various disciplinary lenses. In a corporate setting, managing DE&I involves acknowledging and valuing the diverse attributes that contribute to each employee’s unique identity.

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Internal International Communications Employee 52