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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Just Google, “AARP magazine covers” and see what’s there. It’s Google. Google is a question search engine, “Who writes about real estate for [name of publication].”

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

From a quick Google search (once IT had set up my VPN … the site is blocked by China’s Great Firewall ), you can get a flavor of the tech stories we see in the U.K.: The post Visiting Hoffman in China — a global agency, locally relevant appeared first on The Hoffman Agency.

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Establish yourself as an industry expert

PR for Anyone

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. You might not know it, but you are already a prominent figure in your community. But start really watching your local news. That's being newsworthy.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

Suzy underwent a second surgery fairly quickly (the first was done less than a week after we first saw the tumor, to excise it from her mouth)—this second one was a “partial mandibulectomy ,” which means part of her jaw was removed to ensure there were no local cancer cells left. We are a community. Why should you care?

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