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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. According to data directly from Google , searches containing the phrase “open now near me” have grown globally by over 400% year-over-year. So, what is local search optimization, and why is it important? Is Local Search Important for SEO?

Local 97
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 79
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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. It’s not about the logo. Big Tech has stepped up. Self-serving?

Brand 284
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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. It’s Google.

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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

From a quick Google search (once IT had set up my VPN … the site is blocked by China’s Great Firewall ), you can get a flavor of the tech stories we see in the U.K.: The news cycle comes from the top in that (generally) the government sets out its priorities and the media uses this to decide what’s interesting or newsworthy.

Local 36
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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.