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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284
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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 187
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ESG Sustainability Awards Offer Important Guidance For Companies And Stakeholders

Landis PR

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies. We publish new episodes every other Thursday.

Company 59
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Helsinki, Finland – Growth Path Ahead

Landis PR

For instance Google and Microsoft both have large data centers in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

There’s a level of granularity that needs to be explored… If the quality, convenience or price of a product or service is better than the competition, respondents said they would still buy from a brand even if they took a political position with which they disagree… employees matter too. In Employers we Trust.

Corporate 198
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The 2 Types of Social Network to Navigate for Social Listening

Cision

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120
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8 Inspiring Promotional Videos that will Blow your Mind

Prohibition

Google – Year in Search 2020. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. For many of us, 2020 was a challenging and different year, which Google used as inspiration for their ‘Year in Search 2020’ video.

Video 62