Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Google has published a tool to help understand search trends during the crisis. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Cision

NOVEMBER 1, 2016

I can’t get access to Google Analytics. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. I Can’t Get Access to Google Analytics. My boss only wants media placements.

How To 120

How To Software Analytics Google 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. The challenge is to be measurably relevant. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve.

Reputation 60

Reputation Nonprofit Policies Financial 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Make sure to update Google Maps or other business listings based on your current business status and operating hours.). In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. If that’s the case, the answer is there – focus on measuring messages to the audiences and the outcomes from having done that. And much more. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

MAY 27, 2011

We preferred pros local to Southern California, so that they could attend some events to get a feel for the brand, but it was not required. If you are not local, tell me how you think we can work together? Very important: Google yourself! See what comes up from Google. Google your potential client!

Brand 70

Brand Branding Local Interviews 70

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Waxing UnLyrical

JULY 29, 2016

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly. ” war cry can have unexpectedly adverse consequences: Dude at large firm wants to measure correctly.

Measurement 40

Measurement Banking Meeting Local 40

Maxim Behar

APRIL 11, 2024

Friends, community. It might take generations, but I'm confident that those living in Milan, Vienna, Frankfurt, or our beloved Berlin – where we'll gather on April 13th – will eventually adopt a similar outlook, just as the locals do. That's the only true measure of success. Maxim: But there is nothing else there.

Television 59

Television System Interviews Travel 59

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.

Pitching 64

Pitching Analytics Enterprise System 64

ZudePR

JULY 20, 2016

The best decision I made was throwing off the Microsoft shackles and going all in with Google. per month for Google Apps for Business. 4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR Conversations

OCTOBER 27, 2023

Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page. I pointed out the multinational oil companies in Nigeria have many problems in their relationships with activists and communities. At the Arthur W. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

OCTOBER 2, 2011

While the collaborative sharing of knowledge occurred, the resulting by-product—innovation—was a slow process measured in decades, not years or months. It isn’t about how many people you follow or how many people follow you, but how many personal relationships you cultivate through your online community. The age of mass.

Education 40

Education Groups Community Google 40

Journalistics

FEBRUARY 25, 2013

Monitor, measure, and learn from your audience – they’ll love some of your content, and they’ll hate some of it – write more of the stuff they love. Also, take note of the things your readers search to find your content (Google Analytics will help you here). Write more of that stuff.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. To explore a different communication channel? Start measuring. Set benchmarks.

Social Media 89

Social Media Media Facebook Twitter 89

PR 20/20

SEPTEMBER 19, 2017

serve up a localized CTA for those in your city). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Keep your customer happy and engage them individually through your growing social community. Service: To Delight Your Customer ….

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

FEBRUARY 8, 2011

I use lists the help me filter through content that I seem most interested in at the moment Im using twitter, be that chatting with locals, like professionals or simply reading content from people who make me laugh, think. Like anything else, lists - whether in Twitter or elsewhere - are just one measure of "who" one is.

How To 64

How To Twitter Facebook Writing 64

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stuart Bruce

OCTOBER 17, 2015

One campaign that I liked a lot was for a local authority that was using social and digital as a very effective way to improve community engagement for area based community committees. It saved significant council officer time, elected councillor time and money which with the huge cuts facing local councils is vital.

Social Media 60

Social Media How To Media YouTube 60

Ethical Voices

DECEMBER 12, 2022

” Or, “We thought that this was going to be a good thing for our brand community, but it’s not, because of this.” But to your question, I think it’s about making sure that leaders really think about the local issues that are most important to them. You can go to www.wecommunications.com.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

MARCH 1, 2022

This is why Google requires links sent through these services to be marked “no-follow.” This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Q4 summed up ESG trends the investor relations community must navigate in 2022. * * *. ESG outlook.

Software 121

Software Case Study Advertising Advertising 121

Flatiron Communications

APRIL 13, 2021

Unless, of course, you work for one of the companies that journalists obsess over like Google, Netflix, Amazon, Facebook, or Apple. Still, there are myriad communities on Slack and other private sub-channels and again soon physical gatherings that newsletter proprietors offer to their paid subscribers. Sadly, most of us do not.

Media 41

Media Journalism Reddit Local 41

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. every time we go by one in a local construction site. At SHIFT we’re big proponents of data-driven PR. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

PR Fuel

MARCH 17, 2020

Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Yelp, Angie’s List, and Google Reviews are examples of other popular sites that can provide you earned media opportunities. For one thing, your local newspaper might not be the best fit for the story.

Publicity 66

Publicity Small Business Advertising Advertising 66

Communications Conversations

OCTOBER 25, 2018

In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Socially mature organizations have been able to set up KPIs and measure ROI on social efforts. The days of measuring success by Likes, Comments and Shares is long gone. screen vs. a 65-in.

Social Media 89

Social Media Trends Media Instagram 89

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). For me, as a local government employee, there are clear political boundaries. “I share to be part of a community. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Meanwhile Google+ has fallen by the wayside. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

OCTOBER 3, 2016

I started my career at a Philadelphia-based ad agency, and then spent a period of time back here in the ‘burbs as communications director of a local church and a non-profit missions agency. Since I do eerily match my Superhero persona, it’s measurement all the way. What is one Social PR campaign you’re in love with?

Measurement 100

Measurement Banking Agency Small Business 100

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. You’d be welcome to join us. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128