Deirdre Breakenridge

MARCH 2, 2015

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises. Develop a community. Maintain the edge. Target your promotion.

Enterprise 150

Enterprise Community Education Radio 150

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Creating depth of message. Some products are complicated. How about a new car? This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Stephen Waddington

JANUARY 15, 2020

The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT.

Storytelling 78

Storytelling Internal International Social Media 78

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities.

Data 88

Data Enterprise Survey Instagram 88

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Their rising importance can be tied directly to the growing role of software for consumers and businesses.

Software 120

Software Enterprise Groups Course 120

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. Before that, I was a reporter for the Detroit Free Press.

Report 84

Report Meeting Automotive Media 84

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community.

B2B 170

B2B Social Media Media Education 170

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

JANUARY 16, 2022

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” After all, the firm did fork over $100,000.

Local 80

Local Corporate Insurance Insurance 80

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Are you ready? Is your company ready? 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Prohibition

AUGUST 4, 2021

Fostering communities of brand advocates/brand ambassadors. The immediate benefits include: Brand awareness – The ability to create positive associations between consumers and a product/service. Consumer perception – How people view your products and services relative to competitors’ offerings.

Reputation 62

Reputation Brand Branding SEO 62

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. 6) Briefs from PR tech Here are a few more announcements from the PR tech community recently: “Annual spending on media intelligence solutions for public relations professionals increased 7.2% Out of respect, yesterday, I did not publish. My instinct?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. This is an interesting viewpoint from India, so I hope you will read it.]. Fair enough? (By

Google 77

Google Enterprise Facebook Viral 77

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: We’re all consumers.

B2B 82

B2B Social Media Company Marketing 82

Reputation Us

NOVEMBER 28, 2022

Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy. Casey Boggs, ReputationUs. Bankruptcy is a reality.

Twitter 78

Twitter Banking Financial Employee 78

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Facebook at Work.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. The number one source of annoyance for consumers is wasting time. 75% of the GDP comes from consumer buying – what about the future? We will see people consume less and less.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. The number one source of annoyance for consumers is wasting time. 75% of the GDP comes from consumer buying – what about the future? We will see people consume less and less.

Storytelling 52

Storytelling Brand Branding Marketing 52

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. For example, we did a study for one of our global clients who was looking to engage the global enterprise architect community.

Journalism 50

Journalism Report Enterprise Interviews 50

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. A single analyst report can influence years of purchase for enterprise software, for example. Educating prospects. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. Bilingual Communication: Bilingual (English and Chinese) communication is a norm.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. B2B buyers consume information from a range of sources. 36% “industry/professional online communities/social networks,”. Below are five points that stood out for me in the report. 28% “peers/colleagues,”.

B2B 101

B2B Trade Shows Survey Study 101

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. You’re going to need a niche strategy.

Software 86

Software Case Study Pitching Technology 86

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Buzzstream

FEBRUARY 9, 2024

About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. Scan through other event press releases they have covered to ensure your press release includes all of the common elements or themes you see. For more information and to register, visit [event website].

Examples 62

Examples Product Launch Data Report 62

Solo PR Pro

AUGUST 19, 2014

Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Financials.

Tools 78

Tools eBook Print System 78