ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community.

B2B 170

B2B Social Media Media Education 170

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. We are primarily focused on stories that affect the consumer. We’re looking for fresh angles on stories that affect the average consumer. Before that, I was a reporter for the Detroit Free Press.

Report 85

Report Meeting Automotive Media 85

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. But AI is not just in your consumer life. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. In my previous experiences, I had not been exposed to women in positions of leadership. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 166

Policies Community Corporate Enterprise 166

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. A single analyst report can influence years of purchase for enterprise software, for example. Educating prospects. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. Instead of creating it, they now own the process to create it – something that is MUCH LESS time consuming.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. B2B buyers consume information from a range of sources. 28% “peers/colleagues,”.

B2B 100

B2B Trade Shows Survey Study 100

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

PRSay

NOVEMBER 18, 2016

With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. A Matter of Trust. Same with owned.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48