ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves.

Data 90

Data Enterprise Survey Instagram 90

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Build a community. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196