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Bias and ethics in retail AI: Nearly 9 in 10 consumers want retailers to make their AI more diverse, equitable, inclusive, & responsible

Agility PR Solutions

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 106
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Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine

Agility PR Solutions

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147
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The new year starts off with a glaring perception gap: C-suite confidence not shared by consumers when it comes to data, CX and relevance

Agility PR Solutions

Brand and business leaders are confident going into the new year that they have a handle on delivering personal experiences, which has been one of their major obstacles in the post-pandemic age.

Data 106
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Overconfident marketers missing the mark with consumers in light of inflationary pressures

Agility PR Solutions

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. According to […].

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SMBs facing CX challenges as consumers now expect fast resolutions, multiple communications channels

Agility PR Solutions

Big brands and enterprises aren’t the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer experience.

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Digiday and Inc. Recognize Crenshaw Communications Clients

ImPRessions - Crenshaw Communications

As Digiday explains, “By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.” Companies on the 2023 Inc. 5000 2023 list.

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Gen Z redefining 2021 e-commerce—and turning away from Amazon

Agility PR Solutions

New survey research from business applications, enterprise learning and outsourcing firm CGS reveals new insights into where U.S. consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As