Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Define and Target your Audience.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

PR Fuel

MAY 13, 2021

Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. With press releases, you can diversify your content and expand your reach. Press releases can also help you boost brand awareness and build your credibility. Journalists might ignore your press releases altogether.

How To 76

How To Pitching Writing Social Media 76

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Cision unveils retargeting for earned media audiences.

Data 87

Data Enterprise Survey Instagram 87

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. How can you stand out? Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets.

How To 120

How To Media Employee Policies 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. And naturally, the definition of “works best” depends on your goals and priorities. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. 5-8, 2023, with Media Days in January. So, what do you need to start doing now to ensure next year’s CES is a PR success for your company? Secure your spot.

Company 52

Company Technology Meeting Hotels 52

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Tell us a bit about your current role, what a typical day looks like, and who your clients are. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Tell us a bit about your day-to-day and what’s changed since becoming the Associate Vice President at Finn Partners.

Pitching 63

Pitching Consumer How To Meeting 63

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. If done right, it enhances your branding and message.

Google 120

Google Measurement Content Marketing Engineering 120

Critical Mention

MAY 15, 2018

Summertime is fast approaching: you’re starting to think about putting your feet up and putting those stresses at the office behind you. It’s also a great time to make an upgrade to your professional image while you’re in the office in between vacations. Undoubtedly, your professional image is imperative for your success.

Reputation 84

Reputation Leadership Pitching Study 84

ZudePR

FEBRUARY 22, 2016

That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. Aaaarrreuuughhwhattheheck!

Social Media 75

Social Media SEO Media Local 75

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Include tips on brand use/positioning in video and photography with examples.

How To 99

How To Guidelines Creativity Examples 99

Cision

JULY 13, 2015

This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well. Want to build your support base and spread your ideas? Click here to register for Dorie Clark’s free “Speak Up, Stand Out” webinar!

Writing 120

Writing Social Media Community Course 120

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. In fact, SEO drives 1,000% more traffic than organic social media.

SEO 52

SEO Engineering How To Google 52

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Here’s how to put your plan together, what to remember and how you can access specialist support. Your brand could be dragged through the mud. What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 21, 2018

What stands out here? When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Otherwise, you may step on a piece of the forest that was left out by mistake.”. You need to plan, then write your strategy based on these findings. First, set your goals and objectives.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 26, 2018

You speak your client’s language, which goes miles when building marketing strategy and support across and organization. You add value to the partnership , and your team proves more irreplaceable. So how do marketers learn the ins and outs of multiple industries? And what should you expect from your marketing agency partners?

Industry 58

Industry Insurance Insurance Resources 58

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Take control of your online presence! LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media.

Training 45

Training LinkedIn Marketing Pinterest 45

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. He has spoken to audiences in 22 countries on social media, publicity and marketing. The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), dust it off along with the rest of your spring cleaning. And is there a way you can use (any of) these to your advantage? Launch Day: Generating Initial Buzz for Your Startup. 5 Clever Social Media Marketing Campaigns that Went Viral.

Viral 40

Viral Marketing Web Big Data 40

Buzzstream

NOVEMBER 7, 2017

Niche media outlets. Lifestyle/fashion/celebrity media. Let’s dive into each audience, and our best tips on how to reach each one. How we reach out to business and digital marketing journalists. We make sure we know who we’re talking to. We make sure we know who we’re talking to.

Fashion 48

Fashion Pitching Tools Resources 48

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” ” Here are 7 takeaways from some of this year’s #CMWorld sessions to help you fully commit to your content’s success. You need to satisfy a specific curiosity of your audience. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

NOVEMBER 3, 2016

As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. When it comes to your personal brand, are you cultivating it or letting it be defined on your behalf?

Brand 40

Brand Branding Twitter Reputation 40

ZudePR

JANUARY 26, 2016

What’s the best book about your job? Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know what makes them tick. How to be a graphic designer without losing your soul. 1: On What It Takes to Make It. Warts and All. Graphic Design.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

DECEMBER 1, 2023

SaaS Link Building: Tips and Examples Building links has benefits outside of just helping you rank for keywords. Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors.

Examples 133

Examples Software Pitching Tools 133

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Source: Adverblog ). But why does Always’ campaign work?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Norton's Notes

MAY 13, 2015

The concept of this is that I ask these practitioners 20 questions about themselves and they give us a glimpse into their working lives and what makes them tick. What is your area of specialism/industry? Helping brands make smart, pragmatic decisions that will help them achieve their business goals. 8 am: Coffee/reading.

Interviews 28

Interviews SEO Blogging Writing 28

Remote PR Jobs

SEPTEMBER 25, 2023

You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. No matter your niche or interest, there’s a podcast out there for you.

Pitching 100

Pitching Interviews Trends Journalism 100

Newsfile

NOVEMBER 14, 2023

In addition, explore how our Top 5 Holiday Press Release Themes can inspire engaging, festive stories for any industry. Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. You can tailor your own holiday press releases with the strategies learned here.

Examples 116

Examples Energy Retail Product Launch 116

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Link building is integral to getting your business online exposure. Use these SaaS link-building tips, ideas, and real-life examples to learn how to put space between yourself and your competitors. Link building for SaaS is actively or passively acquiring links to your website. What is Link Building For SaaS?

Examples 62

Examples Software Pitching Tools 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Your competitor is no longer the shop down the street or even a contender in your home state or country. Your competitor is no longer the shop down the street or even a contender in your home state or country.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

MAY 27, 2021

You can boost brand awareness, highlight your value, and draw in leads. Here are the seven tips you need for a successful press release submission. With these tips, you can learn how to send a press release with ease. Set your business up for success with these easy tips today! Create a List of News Outlets.

Guidelines 93

Guidelines SEO Social Media Engineering 93