Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: A brand is a promise. It’s a perception.

Financial 148

Financial Marketing Survey B2B 148

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . “Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. There’s no better example of this than the Holocaust. the examples we’ve shown here are testament to that. If you’re struggling too, talk to someone.”

Instagram 120

Instagram Examples Brand Branding 120

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. If you’re looking to level up your advertising, we suggest Pattern89 to predict which creatives will perform best. January is the perfect time for new beginnings. ??.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. The right category can make a difference.

B2B 295

B2B Industry Company Case Study 295

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.

Wireless 309

Wireless B2B Report Media Relations 309

The Stalwart Blog

NOVEMBER 13, 2015

In March, Facebook announced it was spending $2 billion to acquire Oculus VR, the leader in virtual reality technology and makers of Oculus Rift, a virtual gaming headset. . Now, Facebook is bringing advertisements into the 360 foray. The interactive aspect of 360 technology is already forcing brands to think outside of the box.

Advertising 60

Advertising Advertising Facebook Video 60

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. somewhere between the Technology Trigger and Peak of Inflated Expectations, as I noted in my post: Trend Surfing for Fun and Profit ).

Real Estate 156

Real Estate Case Study Technology Education 156

Contently - Strategy

APRIL 11, 2024

Of course, it’s not a job requirement to believe in the technology you market. That’s according to two separate surveys by the Content Marketing Institute (CMI) and MarketingProfs—one surveying technology marketers and the other polling B2B marketers. For example, are you launching new product features?

B2B 52

B2B Marketing Enterprise Survey 52

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s “For You” discovery page engages far more than Instagram’s “Discover” page, for example. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The platform is now offering new advertising options, making it easier to reach specific customer segments. Despite skepticism about the ROI of some influencers and changes in metrics, influencer marketing is still a powerful tool and an important complement to paid advertising. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. This article takes a closer look and describes several examples that can transform your PR campaigns. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Mashable, for example, reports regularly on general news stories, and an entire industry of Apple-watchers is always poised to weigh in on its next move. .”

Transportation 227

Transportation Technology Google Software 227

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Scott cited two such examples that illustrate the point. Oh how times have changed. For many of us it is the pause that perplexes.

Corporate 274

Corporate Leadership Advertising Advertising 274

Mark My Words

APRIL 14, 2023

Here are some examples of how Quant pioneered a modern, youthful approach to PR, marketing and branding: Making fashion accessible to young women: Quant created designs that were affordable and accessible, making her brand popular with young people who couldn’t afford high-end fashion.

LinkedIn 60

LinkedIn Fashion Technology Advertising 60

Cision

SEPTEMBER 28, 2017

Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. The result was an all-boats-rise in the advertising market. Understand the Problems in Paid Media. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Contently - Strategy

FEBRUARY 23, 2023

For example, you know, at some point, someone put an item in their cart but didn’t buy it. We’ll look at how to measure sentiment using examples from brands with successful programs. Take Old Spice, for example. Let’s look at how to measure sentiment with examples from brands already doing it well.

How To 133

How To Measurement Survey Analysis 133

Buzzstream

MAY 16, 2024

Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic. For example, here is a guest blogging placement I did years ago for Page One Power.

Blogging 62

Blogging Google SEO Writing 62

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. Reevaluating Twitter.

Trends 126

Trends Pitching Twitter Nonprofit 126

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Brand Branding Comparison 130

PRSay

APRIL 21, 2021

The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation. Combine these three elements — technology, sector expertise and statistical acumen — and you have a winning combination. What is the new guide intended to do for communicators?

Measurement 183

Measurement Communications Analysis Data 183