PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. January is the perfect time for new beginnings. ??.

Technology 65

Technology Marketing Tools Google 65

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. There’s no better example of this than the Holocaust. the examples we’ve shown here are testament to that. If you’re struggling too, talk to someone.”

Instagram 120

Instagram Examples Brand Branding 120

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

Agency 96

Agency Automotive Company Mobile 96

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. For example, if your logo appears on a news site without text – this would identify it.

Survey 149

Survey Software B2B Pitching 149

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. ESG and your agency. Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals.

Trends 126

Trends Pitching Twitter Nonprofit 126

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Is all PR basically the same?

Privacy 149

Privacy Technology B2B Data 149

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. Is all PR basically the same?

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

As PR agency professionals and other pundits make up their “best” and “worst” lists for 2015, technology stories and the PR behind them will be ubiquitous. Mashable, for example, reports regularly on general news stories, and an entire industry of Apple-watchers is always poised to weigh in on its next move. .”

Transportation 227

Transportation Technology Google Software 227

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> For the most part, they still are silent.

Software 122

Software Technology Advertising Advertising 122

Stephen Waddington

MARCH 24, 2021

Paid influence In France, a 1964 decree lays down the principle that the practice of public relations is incompatible with advertising. However, the growing confusion between digital PR and influencer marketing is leading PR agencies to move away from this ban at the risk of increasingly frequent ethical issues.

Ethics 178

Ethics Publicity Enterprise Groups 178

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

JULY 26, 2022

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? India has specialist agencies, like Fuzion PR, Simulation and Total India who focus purely on regional public relations as their niche and are finding great success in that model.

Local 133

Local Crisis Management Internal International 133

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Scott cited two such examples that illustrate the point. Oh how times have changed. For many of us it is the pause that perplexes.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 86

Software Media Relations Pitching Media 86

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. With hybrid events!

Trends 119

Trends Publicity Communications Marketing 119

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. It’s “For You” discovery page engages far more than Instagram’s “Discover” page, for example. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Buzzstream

MAY 16, 2024

Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic. For example, here is a guest blogging placement I did years ago for Page One Power.

Blogging 62

Blogging Google SEO Writing 62

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. India accounts for more than 50% of total selfie deaths in the world. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Is programmatic TV advertising reaching a tipping point?

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell.

Leadership 353

Leadership Insurance Insurance B2B 353

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Christopher S.

Measurement 159

Measurement Insurance Insurance Newspapers 159

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135