Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. He seeks to enable help public relations and communications teams to get better results and demonstrate value to senior leaders, with the unequivocal advice to get to grips with data and technology.

Technology 98

Technology Data Analysis Internal 98

5W PR

AUGUST 2, 2023

But advancements in sleep technology can make a difference. This type of sleep technology monitors factors like sleep duration, sleep quality, and sleep stages. These sleep technology devices can help individuals relax, drown out background noise, and improve overall sleep quality.

Technology 78

Technology System Exercises Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. I don’t concur with every example Manjoo cites (since when was Bill Gates considered charismatic?),

Technology 165

Technology Leadership Privacy Trends 165

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 167

Technology Publicity Software Pitching 167

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Newsfile

JULY 18, 2023

In fact, we love seeing and sending out the different summer press release examples that float our way. But, if you’re looking for hot summer press release examples , click on the following press releases to take a look. By Melissa Strle Are you excited it’s summertime? Well, so are we!

Examples 52

Examples Product Launch Writing Travel 52

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Technological factors. Social factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

FEBRUARY 20, 2020

Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. The post PR and technology—how can you improve your work performance?

Technology 86

Technology Resources Examples Industry 86

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. Here are five key takeaways from the study : 1.

Travel 120

Travel Technology Consumer Hotels 120

Waxing UnLyrical

MARCH 21, 2019

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Let me give you an example. Technology in communication is crucial. Guest Post by Matt LaCasse.

Technology 100

Technology Communications Training Newspapers 100

Stern + Associates

AUGUST 5, 2022

What kind of ideas will get you a coveted spot at the Massachusetts Institute of Technology (MIT) Media Lab, the most cutting-edge program at arguably the world’s top technological research institute? So what kind of innovative ideas and technologies are being put into practice? By Brian Sherry August 5, 2019.

Technology 62

Technology How To Crisis Groups 62

Cision

AUGUST 14, 2015

Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology. Passbook Compatibility. Open-Door Policies.

Travel 120

Travel Technology Hotels Mobile 120

Presspage

MARCH 15, 2023

Twitter is filled with hilarious examples of AI errors and fake news. But we also found numerous reasons not to cheeringly hand over all communications responsibilities to AI. The most obvious one: AI is not always getting its facts straight.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. 3) PR Technology is about Customer Experience.

Technology 126

Technology Study Communications Survey 126

Ronn Torossian

MAY 10, 2023

AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. However, these advancements bring up concerns about data privacy and security.

Privacy 195

Privacy Customer Service System Technology 195

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Bianchi Biz Blog

FEBRUARY 8, 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Farming is not really my beat, but these are perfect examples of factories on wheels. Whenever I can tie the technology to an actual use case, the result is a winning story.

Technology 56

Technology Meeting Automotive Media 56

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

Pitching 370

Pitching Data Privacy Writing 370

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 183

Enterprise Tools Technology Privacy 183

Communications Conversations

JULY 16, 2019

And, it’s no surprise since our world is increasingly tied to technology. ” And yet, we still struggle with technology. I’ve been thinking a lot lately about how much time I devoted to either fixing or figuring out technology (or, managing passwords!). Back to the original wi-fi story for a good example.

Technology 60

Technology Instagram Writing LinkedIn 60

ImPRessions - Crenshaw Communications

MAY 10, 2023

If PR teams aren’t at least exploring the best ways to incorporate this game-changing technology, are we even in the “AI arms race?” As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Let’s be practical.

Publicity 410

Publicity Retail Tools B2B 410

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). Google PageRank is an example of the former. Making it a Verb, Playing Bigger. How did they do this?

Case Study 266

Case Study Marketing Software Technology 266

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

Stern + Associates

OCTOBER 12, 2017

to its preeminent position in the technology marketplace also directly impacted how we view and consume information. And, The post How to Develop Thought Leadership: Following Steve Jobs’ Example appeared first on Stern Strategy Group. However defined, there’s no doubt that the leader who propelled Apple Inc.

Leadership 75

Leadership Examples How To Groups 75

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In technology PR, it can be challenging to explain technical issues or products to a general audience. Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Insist on examples. Don’t let the business owner brag about his penchant for risk or generous attitude without getting the examples that illustrate it. The same goes for identifying the story.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? For example, New York declared Diwali , the Hindu festival of lights, a state holiday, and new legislation proposes to make it our twelfth federal holiday.

Examples 293

Examples Consumer Software Analysis 293

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. January is the perfect time for new beginnings. ??. After all, your martech stack has great power to either transform, or stunt, program growth.

Technology 65

Technology Marketing Tools Google 65

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60