Shift Communications

FEBRUARY 25, 2015

These are the people I’d reach out to about my new sushi chain, in this example. Vice President, Marketing Technology. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on my commute to work. Vice President, Marketing Technology. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

APRIL 14, 2015

The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. To quote Sherlock Holmes from A Scandal in Bohemia, “It is a capital mistake to theorize before one has data.

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? What you see above are three examples of attempting to take value first.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MARCH 12, 2018

For example, “SHIFT Communications” would be a branded non-negative search. Advertising creates mindshare. A final caveat is that branded non-negative search is the best metric for PR to measure today. Vice President, Marketing Technology. Our brand name is in the search. Word of mouth creates mindshare.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JANUARY 5, 2015

For brands with some advertising budget, the paid media world offers more choices and power than ever before. Advertising systems can now focus on behaviors, such as being able to display an ad only when a TV show is currently on the air, or on a specific brand of mobile device. Vice President, Marketing Technology.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

OCTOBER 19, 2015

Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero. For example, I drive past billboards and advertisements every morning on the commute to work. Vice President, Marketing Technology.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats.

Mobile 60

Mobile Examples Brand Branding 60