PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Deirdre Breakenridge

NOVEMBER 3, 2016

On Tuesday, November 15, 2016, at 8:30 p.m. For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers? Are you a professional who is willing to give back to the academic community?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

JANUARY 11, 2016

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. Author | Media Maven | Cultural Artige.

Twitter 120

Twitter Fashion Television Travel 120

ImPRessions - Crenshaw Communications

MARCH 27, 2018

million for future events, they are “precisely the type of self-confident, socially aware teens poised to change the gun-control debates across the nation.” The Trump presidency has galvanized many who hadn’t engaged in politics before the 2016 election, or who took the outcome for granted. Timing helps, too.

Interviews 200

Interviews Groups Storytelling Social Media 200

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S.

Brand 149

Brand Branding Storytelling B2B 149

Deirdre Breakenridge

MAY 30, 2018

Oxford Dictionary’s word of the year in 2016 was post truth : an adjective defined as ‘relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief. This involves tracking keywords to monitor conversations that are taking place on social media.

Communications 171

Communications Training Education System 171

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

FEBRUARY 15, 2016

Brands put a lot of time, money and coordination behind hosting events, but not all think about how to target attendees beyond the traditional customer or prospect. Conferences provide journalists a prime learning experience and often lead to media coverage. Want to make the most of hosting industry events? Send a press release.

Conference 120

Conference How To Infographics Leadership 120

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. Or, conversely, show how local efforts are playing out on the larger national stage, such as the National PTA’s materials about bridging the STEM Gap.

Energy 40

Energy Healthcare Policies Agriculture 40

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Along with their local office, Curacao Tourist Board also has overseas offices in The Netherlands, Germany, Brazil, Australia, United States, and Canada.

Tourism 122

Tourism SEO Storytelling Social Media 122

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. IRL (in real life) events also bring brands together with their audiences to further “seal the deal.” ” Make sure customers know you “hear them.”

Consumer 168

Consumer Brand Branding How To 168

Flack's Revenge

JUNE 20, 2018

Back in 2016, when I last covered the reports , the main storyline was social media’s growing role in news distribution. A lot has happened since then: the presidential election, fake news epidemic, the Cambridge Analytica scandal, and apparent stalled growth of social (as reported by BuzzSumo ).

Journalism 136

Journalism Facebook Advertising Advertising 136

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Figure out which social channels are sending the most traffic and adjust your social media programs based on what you find.

Tools 113

Tools Analytics Google Web 113

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Finish this sentence: If I am not reporting, I am …. Have a reason.

Meeting 83

Meeting Automotive Media Transportation 83

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion between 2016 and 2017. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1 The video has almost 100 million views.

Film 131

Film Viral YouTube eBook 131

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. In each case their route out of the crisis will be different.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media. One company that may have escaped the brunt of the cultural shift regarding workplace harassment – at least for the time being – is online lending startup Social Finance, or SoFi.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Communications Conversations

DECEMBER 30, 2015

Looking forward to what lies ahead in 2016! Opportunity: Working on a fantastic local influencer event with the Minnesota Pork Board. Helping lead this event may have been the highlight of my year. Opportunity: Working on another great influencer event with the Greater Twin Cities United Way. Just a ton of fun.

Groups 60

Groups Local Meeting Corporate 60

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

ImPRessions - Crenshaw Communications

JUNE 21, 2017

Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. The crowd was engaged, and post-event evaluations were positive. For a broad topic like social media in business today, personalize it. Addressing An Audience?

Conference 178

Conference Groups Examples Exercises 178

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. As the largest content marketing event around, the opportunities to learn trade tricks, network with leading influencers and fuel creativity are endless.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Build relationships with the media. Partner with a charity.

Small Business 40

Small Business Nonprofit Local Community 40

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2B 60

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

DECEMBER 2, 2016

Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. market this year — it was joining the extremely competitive “better for you” snack segment, which saw 879 new product developments in the first half of 2016 alone. Being delicious and good for you — which it is!

Film 120

Film Creativity Brand Branding 120

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. Get local: Most of the media outlets you reach out to are focused on a specific audience. This helps with both verification and reader engagement.

Media Relations 40

Media Relations Media Local Healthcare 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. It’s unlikely that we’ll see an extinction event as doom mongers predict. The last two levels on the scale represent what the panel deems to be AI.

Analysis 60

Analysis Technology Tools Exercises 60

Communications Conversations

MAY 3, 2016

In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold? He has helped start and run the Rochester (MN) Mustangs, a disabled sled hockey team, and runs the media relations, event planning and fundraising arm of it.

Sports 0

Sports Leadership Internal International 0

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? There’s no doubt that with the evolution of social media and the proliferation of online channels and platforms, consumers can now make their voices heard in a way that wasn’t possible before.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. Why do you care about Social PR? In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. Who inspires you? Oprah Winfrey.

Insurance 40

Insurance Insurance Course Television 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 The tools used were BuzzSumo to estimate social shares, and Boost the News (a beta product) to estimate traffic (I also checked Page Authority with the MozBar , but all three had PA:1). million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Stay tuned in 2016! Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

MARCH 11, 2020

Since 2016, the San Jose office has hosted colleagues from Singapore and Hong Kong. In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Tencent is therefore hailed “social media king” thanks to WeChat, QQ and its mobile games.

Pitching 36

Pitching Transportation Conference Report 36

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. I get a lot of questions about social media issues,” Huey said. Credit Union Crisis Planning Essential. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Agency 43