ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.
ImPRessions - Crenshaw Communications
NOVEMBER 4, 2020
Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.
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ImPRessions - Crenshaw Communications
APRIL 12, 2018
The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts.
Cision
NOVEMBER 24, 2015
Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Get Cision’s free white paper now! The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost. That is why this is so exciting for PR.
Beyond PR
JUNE 23, 2016
Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. The popularity of online video personalities is on the rise.
Bianchi Biz Blog
SEPTEMBER 26, 2022
I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Describe the craziest or most fun story you have written. We were small but scrappy and had big goals including breaking news ahead of our competitors.
Communications Conversations
DECEMBER 5, 2019
My job as a television journalist taught me shooting and editing. From media pitching to working on white papers to planning and executing events, you have the ability to work on so many different projects. It strengthened my writing skills. I learned how to ask questions and get to the heart of a story.
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