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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Click here for our free content marketing white paper! . Certain kinds of smart televisions can “overhear” conversations. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Want to make standout content? Emerged/Emerging Trends: Larger and more diverse audiences.

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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

“To gain a 360-degree view of the media landscape, monitor the full range of media types that audiences consume and contribute to, including social media, blogs, print and online media; online ratings and reviews; television and radio broadcasting; and the effects of public relations outreach.”. Representation of Brand Message. “On

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more! It’s time for you to PRODUCE YOUR AUTHORITY! 39) Donna Papacosta.

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Why Content Marketing and Public Relations Need Each Other

Sword and the Script

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The same is true in print. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.