PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. There are three times I can think of when publishing a press release is a bad idea.

Writing 45

Writing SEO Report Blogging 45

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Internal 63

Internal International Data Media 63

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The consumer-driven news cycle & PR measurement. Trends in digital news. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. The big news in trucking today is the transition away from fossil fuels to other forms of motive power. I was challenged with trying to get the thing stuck somewhere. In fact, they had to use the tank to get the Steyr unstuck.

Meeting 86

Meeting Media Chemicals Radio 86

Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign.

Pitching 40

Pitching Construction Local Report 40

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

MAY 10, 2019

Here are five tips on how to make your writing resonate with readers. Unlike releases crammed with facts, quotes, multiple angles and background information, an article or blog should build on one engaging story line. It takes more than a creative idea to craft a memorable, engaging article. Loosen your language.

Employee 158

Employee Writing Training Social Media 158

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. What About Keywords?

Writing 93

Writing Small Business SEO Local 93

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. One of the most tried and true press release formats is the list. So why do list press releases work so well?

Writing 40

Writing Resources Web Newspapers 40

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it! So what’s a PR pro to do? They are also a rich source of knowledge that far too few leverage – and the single biggest company asset feeding into its ability to be successful… so let’s get to it! “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Webinars have long been a staple of B2B marketing. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. But why is podcasting important to PR and marketing professionals? Want to get on the show? The #AskGaryVeeShow. Tweet me your question with #AskGaryVee! 2) Jeff Bullas. JeffBullas.com Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

FEBRUARY 10, 2015

The good news? And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Welcome to your Taylor Swift Master Class in Social Media Marketing! Source: Billboard ).

Social Media 48

Social Media Marketing Media YouTube 48