PR for Anyone
SEPTEMBER 1, 2022
Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So listen to what’s happening online and use that to pitch your stories. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.
PR for Anyone
MAY 4, 2022
I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.
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PR for Anyone
AUGUST 17, 2021
I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. ” Newsjacking. Who knows.
PR for Anyone
OCTOBER 7, 2021
When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. We pitch the media.
ImPRessions - Crenshaw Communications
MAY 24, 2018
They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. A great idea aligns a company’s mission with its market.
ImPRessions - Crenshaw Communications
MARCH 11, 2020
So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. Maybe your prospect is a small business owner who is unhappy with her IT services — a common problem, but one that’s not very interesting.
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