ImPRessions - Crenshaw Communications

MARCH 11, 2020

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?

Employee 156

Employee Leadership Viral Small Business 156

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. Studies have shown anger to be the most viral emotion, but anger destroys and divides. Awe is the second most viral emotion.

Communications 197

Communications Viral Fashion Public Affairs 197

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Focus on building a community. Deliver value, not sales pitches. . Your content will not go viral and you shouldn’t try.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! How can you use your product to tie and uplift your community? Do not do the failed, traditional “Feature me please” pitch.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! How can you use your product to tie and uplift your community? Do not do the failed, traditional “Feature me please” pitch.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Katrina Craigwell: Your brand is a collection of humans, part of a community bringing a product or service to people which impacts their daily lives and communities. Chris Lynch: We’re often asked how the PR community is doing?

Report 225

Report Media Advertising Advertising 225