Advertising Pitching Small Business Viral 
PR for Anyone
SEPTEMBER 1, 2022
Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So listen to what’s happening online and use that to pitch your stories. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.
PR for Anyone
OCTOBER 7, 2021
When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. We pitch the media. PR FOR ANYONE.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field.
5W PR
APRIL 8, 2021
Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. No Sales Pitch. It is far more important to be clear, factual and informative.
Sword and the Script
MARCH 22, 2016
She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Marketers think in terms of findability, sharability and virality.
Lauri Pehar Borsh
AUGUST 12, 2015
You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).
Lauri Pehar Borsh
AUGUST 12, 2015
You do not have to become a viral sensation to be successful! If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR).
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