Cision

JANUARY 29, 2016

Devon Thorsby is a real estate reporter for U.S. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

Real Estate 120

Real Estate Pitching Interviews Meeting 120

PR for Anyone

JUNE 9, 2021

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. So, in this case, COVID-19 is a hashtag that's trending. And if you're in the real estate business, perhaps they forgot about real estate.

Real Estate 214

Real Estate Video Report Twitter 214

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience.

Trends 77

Trends Marketing Real Estate Public Affairs 77

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. We avoid general real estate stories and articles that take a broad look at housing affordability issues. What are some absolute “never-dos” when it comes to pitching the pub?

Agency 120

Agency Real Estate Print Pitching 120

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends. It was both unique and timely, which made it a successful pitch.

Strategy 52

Strategy Real Estate Media Pitching 52

Flack's Revenge

JANUARY 20, 2016

You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Shieber reads emails too: “You never know when the next pitch is going to be a great company.” Konrad gets a lot of product pitches. Should the pitch come from the CEO?

How To 120

How To Real Estate Pitching Enterprise 120

Critical Mention

DECEMBER 10, 2018

This is not a time to make a pitch or sell an idea. For example, if you are a PR firm that focuses on real estate, you can team up with a local interior design company and endorse each other or even throw a joint holiday party to benefit a charity. Remember to keep it sweet and to the point. Until next time! Critical Mention.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Cision

APRIL 27, 2016

We like to say that we’re not just on top of what’s trending and hot right now, but actually creating it. . Internships give a solid foundation for quality research, pitching skills and writing. You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? If you are an insurance agent, this is a great time to pitch a story about this. Check out the new laws in your state and see what you can pitch to the media TODAY.

Pitching 130

Pitching Strategy Publicity Media 130

Presspage

SEPTEMBER 26, 2017

Then somebody in the media team might even be thinking of pitching it, and those three teams not realizing that those things were going on. We call it our ‘What’s trending call’ We just jump on the phone together and talk about what’s making news. Even if it’s something we’re not involved in.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Sword and the Script

SEPTEMBER 18, 2018

I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. I tend to look more at the newsworthy trends and how they make a difference for the industry as a whole and use that in my external efforts.

Media Relations 68

Media Relations Media Insurance Insurance 68

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. It’s the start of spring.

Pitching 130

Pitching Television Media Real Estate 130

Bianchi Biz Blog

MAY 22, 2023

My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. Can you tell us what types of stories, trends or issues are on your radar now? Pitch news instead of promotional material.

Automotive 75

Automotive Meeting Report Real Estate 75

Cision

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Hustle and pitch. The Key Steps. Define goals.

How To 198

How To Real Estate Web Case Study 198

Bianchi Biz Blog

JUNE 21, 2021

Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. Can you tell us what types of stories, trends or issues are on your radar now? We are very much focused on the future of the auto industry, and how trends such as electrification and autonomous driving will reshape the industry.

Meeting 95

Meeting Report Automotive Real Estate 95

Beyond PR

JUNE 2, 2017

A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. In doing this, it has grown their real estate blog from 2,000 to 18 million views per month in just two years! Hustle and pitch. The Key Steps. Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Konnect Agency

DECEMBER 6, 2019

Our publicists build these relationships through highly personalized pitches that showcase our understanding of what they work on – and ultimately why they and their readers/viewers should care about the CEO/topic/product we are introducing them to. For example, this public relations firm is known for its stellar editor relationships.

Marketing 49

Marketing Film Real Estate Consumer 49

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. I understand why this project’s happening. But the truth is what gets lost is that this is infrastructure.

Data 78

Data Media Analytics Energy 78

MaccaPR

MARCH 7, 2016

Tip : Any company with industry-specific expertise can capitalize on trends and breaking news. This content-rich newsroom will build the bona fides of your experts and give you a single, robust page to share with reporters when pitching a story. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48