PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Another said coronavirus stories are all she is working on.

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Resources Pitching Television Radio 214

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

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Interviews Radio Small Business Pitching 284

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Pitch Team. That’s not all, though.  Want to maximize your time in studio?

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Media Television Pharmaceuticals Radio 120

NewsWhip

APRIL 27, 2023

The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns. Finding the right artist, blogger, photographer, or video creator can feel daunting for a brand, and #Paid works to match brands with the right creator for their audience.

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Tools Communications Pinterest Analytics 78

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, quality videos help tell a story.

Media 68

Media Travel Radio Interviews 68

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists.

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Pitching Instagram Survey Data 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

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Radio Television Social Media Sports 92

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Both are needed in business but which one is most valuable?

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Advertising Advertising Publicity YouTube 130

Bianchi Biz Blog

OCTOBER 15, 2020

We went from conducting media interviews in person around a conference table at their office or corporate headquarters to conducting these interviews in written form via email or via phone and video conference.

Media Relations 75

Media Relations B2B Media Conference 75

Deirdre Breakenridge

NOVEMBER 8, 2015

During the campaign our team convinced small bloggers to continue posting articles about the film, social media posts to be shared and engaged with, online radio shows to interview the producers, and backers to tout how proud they were to support the film! Many are still viewable online here: www.pioneersinskirts.com/bonus-video.)

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Film Social Media Video Writing 150

Critical Mention

FEBRUARY 27, 2020

The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Articles will get shorter and video will remain king. Share Tweet Share. Until next time! Critical Mention. SCHEDULE A DEMO.

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

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Media Relations Media Print Newspapers 115

Beyond PR

MAY 2, 2017

You can now combine up to ten photos or videos into one post. Also, think about on television when they say, “Coming up next…” That is a hook. By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier.

Social Media 78

Social Media Media Local Pitching 78

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Now, though, there’s more video content to compete with and more limits on the types of branded content a newsroom will take. Needless to say, it’s all a bit overwhelming. “A

Strategy 40

Strategy Media Radio How To 40

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It It was awesome,” he says. “I

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Infographics Print Video Real Estate 54

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. 9 I need to monitor radio and TV coverage.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. I didn’t have to rely on a book or a video because I learned how to do things like avoid leading questions from a world-class market researcher. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. You can get clues by looking at the sources of the stories and videos your potential customers share.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Facebook will be used more as a mass marketing tool, like a television station. 2) Microtargeting augmented by social surround sound.

Social Media 93

Social Media Marketing Media Creativity 93

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. ’ It might have put Don and Peggy out of business.

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Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. ’ It might have put Don and Peggy out of business.

Media 28

Media Mobile Pinterest Journalism 28