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The 2021 Oscars predictably failed to capture the public interest

NewsWhip

Many blockbusters delayed their releases to coalesce better with when audiences would be allowed back in cinemas, and despite a series of historic ‘firsts,’ the Oscars failed to capture the public imagination this year. . The viral stories about the 2021 Oscars. NewsWhip users can access the dashboard here.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

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The Well Written Press Release Series #11: Socialize It

ISEBOX

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

Content can vary significantly in the online attention it gets; two stories from the same publication have no guarantee of achieving the same reach or level of success, so social engagement is a good way to benchmark how content is doing on a more granular level.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. The Key Steps.

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Just kidding. It would be nice, but it likely won’t happen.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.