Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Beyond PR

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. It’s only getting worse. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 2, 2017

Step 3: Crawl Their Social Networks. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012.

Communications 60

Communications Analysis Web Handbook 60

Beyond PR

JUNE 2, 2017

Step 3: Crawl Their Social Networks. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. What are you looking for?

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. A Social Media Grammar Lesson from the AP " was a Maccabee classic that contains a handy list of popularly-misspelled social media terms.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Cision

JUNE 15, 2015

Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. There are pragmatic ways to vet social media metrics ( this Cision post explains more about this ). Want the keys to modern PR measurement?

Viral 120

Viral Facebook Measurement Advertising 120

Flatiron Communications

NOVEMBER 14, 2014

Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.” ” Also reportedly up for sale: Funny or Die and The Onion.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.” ” Also reportedly up for sale: Funny or Die and The Onion.

Media 28

Media Mobile Pinterest Journalism 28

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28