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Play with a Purpose

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Kids have repeated that ritual for decades, but Bobby is 32. Probably not.

Apparel 103
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Taking PR Inspiration From the Launch of Disney+

PRSay

For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be. Here are some lessons we can learn from Disney, and how you can improve your own work with Disney+ in mind: It’s all about the content.

Analytics 159
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

Whether you are in the market to buy this year or not, spend some time looking at the newer or independent vendors on this list. But maybe that’s the nostalgia talking, because I’ve also observed a marked decline in the quality of queries. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149
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What can social content marketers learn from Shutterstock’s 2021 visual trends?

Communications Conversations

That’s what many social media marketers are thinking about as we start 2021. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. New Content! It’s a WSJ staple.

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10 New Year’s Resolutions For Better PR Campaigns In 2019

ImPRessions - Crenshaw Communications

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. But, as noted, an exciting and enlightening business event that’s highly customized to your target audience may work better than a stunt that’s forgotten with in a day. Keep it real.

Video 160
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Unleashing the Power of Curated Mailers With an Experiential Marketing Agency

Konnect Agency

Curated mailers are the future of marketing and for a good reason! The Future of Marketing: How an Experiential Marketing Agency Harnesses the Power of Curated Mailers As we move further into the digital age, the way businesses market their products and services continues to evolve and expand into the experiential marketing landscape.

Agency 52
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Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Why do we click on a catchy headline or keep reading past the lead sentences? The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Most “marketing geniuses” are strong storytellers. When it happens, it’s because we want to know the rest of the story.