PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. When we talk about the media, we think of newspapers, magazines, TV, and radio. Case closed. Social media.

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Data Newspapers Analytics Measurement 78

PR Fuel

MARCH 22, 2022

If you neglect to consider your target audience, you won’t choose the right publications. Publications want to share press releases that appeal to their readers. Consider the publications they choose to read when searching for information or products, too. Explore media outlets outside of newspapers, too.

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How To Guidelines Writing Pitching 104

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Radio and TV stations are also hard hit.

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Media Relations Media Newspapers Radio 127

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny. Let’s do our part.

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Publicity Media Reputation Radio 68

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

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Viral Crisis Communications SEO Reputation 52

Doctor Spin

OCTOBER 16, 2023

Owning the Definition: Digital PR Capabilities Digital PR capabilities (click to enlarge) Digital PR Capabilities As digital PR specialists, we must champion a comprehensive understanding of digital PR and educate our clients, colleagues, and the public about our discipline’s true scope and value.

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Digital PR SEO Engineering eBook 83

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. In today’s media environment, pitching reporters and editors has become a lost art.

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PR Fuel

OCTOBER 14, 2022

Just because you own a small business doesn’t mean you can’t create some big waves in the public relations world. Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers.

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Small Business Community Local Social Media 99

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Public relations allows you to reach your target market, build your audience, and solidify your brand. There you define your stories, your media pitches and what separates you from the others in your field.

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ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast. The Cision Blog.

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Blogging Writing Creativity Storytelling 170

Prakkypedia

JULY 10, 2016

Every day is different and projects can include issues management, event management, web writing, publicity stunts, drafting columns, researching niche publications, organising stakeholder meetings. Learn from the rejected pitch : consider for a short time why the story wasn’t newsworthy and how you can change this in the future.

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Newspapers Pitching Radio Web 60

Prakkypedia

JULY 10, 2017

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. They accept and use your pitches. Mistimed pitches. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. Read on and weep (or laugh).

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Radio Newspapers Pitching Writing 61

HMA Public Relations

DECEMBER 16, 2020

Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Tell us about the outlet and types of story pitches you want? I’m currently obsessed with the album “Every Bad” by Porridge Radio.

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Local Pitching Community Journalism 52

Prakkypedia

OCTOBER 30, 2017

Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.

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Media Pitching Radio Newspapers 61

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Got my first newspaper job at age 28 in Lansing, Illinois, and from there went to The Times of Hammond (Indiana), The Chicago Sun-Times and The Chicago Tribune.

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PR Fuel

JULY 14, 2021

What you decide to write about can impact which publications will want your story, too. When learning how to write press releases, take the time to consider which publications you want to send them to. Focus on publications that already read your target audience. Consider: Newspapers. Radio shows. Share on Social.

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Writing How To Media Guidelines 88

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. The PR Stunt that Saved Batman for Generations.

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Publicity Radio Crisis Crisis Communications 84

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

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Media Radio Newspapers Print 75

Mora Communications

MAY 7, 2015

The internet has changed public relations, just as it’s changed just about every other industry, but what has not changed is what journalists are looking for. A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. Don’t pitch ideas, pitch stories.

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Social Media Newspapers Media Pitching 49

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. Prakky public relations presentation at X-Pol. If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer.

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Media Television Radio Newspapers 60

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. But, for a PR campaign to be successful, you and your public relations team need to be on the same page. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. .

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How To Newspapers Print Interviews 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. A release is useful in aligning a client team on key messages, spokesperson quotes, and the language the public relations professional should use when talking about the announcement with media. 2 Use Seasonal Opportunities to Your Advantage.

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MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. Mae Schunk to nearly 200 school districts across Minnesota taught me about the growing strength in the Twin Cities metro and the struggles of rural areas – trends which are helpful to understand when you edit a statewide business publication.

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Interviews Radio Journalism Newspapers 48

PR Fuel

MAY 13, 2021

Sending your release to a niche publication will ensure your content reaches the right target audience, too. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Consider sharing your content on Medium publications, too. Finding the right publication can take time and effort.

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How To Pitching Writing Social Media 76

Beyond PR

JANUARY 9, 2017

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. “No” is sometimes good. Image Credit: Pexels ).

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Nonprofit Television Radio Newspapers 40

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

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Media Radio Print Newspapers 102

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact? Package the story.

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Communications Media Pitching Radio 40

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. The Guardian.

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Mark My Words

MARCH 9, 2021

The arrival of rapidly growing global streaming services like Netflix and Spotify has dramatically altered the power structure of the world’s media industry, with national TV, radio and newspapers competing with Spotify’s 345 million monthly users and Netflix 204 million global subscribers. Opinion polls back this view up.

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Interviews Pinterest Privacy Film 60

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. He is a leading public relations expert with huge experience, having strong presence in many countries all over the world.

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Newspapers Social Media Ethics Travel 52

Bad Pitch Blog

SEPTEMBER 8, 2007

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. There’s been an up tick in the number of pitches being sent to me twice. Would you prefer LOL Cats? Sorry, we’re dog people.

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Media Radio Newspapers Pitching 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? 2) Drive Earned Media . The rise of earned media. Have you heard about it?

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Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. See what comes up.

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Brand Branding Local Interviews 70

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. Aly is a young public relations professional who gives you new hope in the future of politics. Courtney Mains @courtneyamains. nominated by Dean Mundy).

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PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

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PR Fuel

JANUARY 17, 2022

For instance, if your target audience matches Twitter user demographics, ensure the outlet you use offers PR publication to location- and industry-specific Twitter handles. Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses.

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