Prohibition

JUNE 3, 2018

We started the year with a bang for our client, luxury Swiss watch brand retailer, Watches of Switzerland. Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

Konnect Agency

NOVEMBER 23, 2021

This isn’t exactly a new trend for 2022 as we’ve seen affiliate marketing creep into earned media coverage for a couple of years now. Brands that sell products via major retailers like Amazon, Target, Nordstrom, etc., Consumer expos, industry trade shows, and product sampling all had to make massive pivots in order to survive.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

MARCH 28, 2018

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. Direct-to-consumer brands are slated to disrupt traditional retailers at the highest rate yet in 2018. Trends to Watch in 2018.

Retail 60

Retail Trade Shows Consumer Trends 60

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors.

Study 40

Study Trade Shows Retail Financial 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged.

Marketing 60

Marketing B2B Local Customer Service 60

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere. Read on for what we saw!

Trends 78

Trends Trade Shows Banking Retail 78

Rock the Status Quo

MAY 18, 2015

Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. Look at industry association social media platforms.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48