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A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.

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Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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What to Expect at the North American International Toy Fair

5W PR

It brings together industry professionals, manufacturers, retailers, and media from around the world. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. They demonstrate creativity, playability, and quality.

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The Top Three Beauty Trends 5W Saw at Adit Live NYC

5W PR

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere. Read on for what we saw!

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5 Ways PR Can Maximize Your Next Marketing Move

5W PR

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. Media support also shows retail partners you will help drive their business.

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PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. So-called speaking ops are a great way to build exposure and often come with built-in media coverage. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. Don’t hold out for the keynote. .

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What is the High Point Market? First Time Impressions

wiredPRworks

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.