PR for Anyone

OCTOBER 11, 2021

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. One important thing to note is the media calendar. Here are some pitching ideas: WINTER THEMES. This should spark some pitching ideas.

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PR for Anyone

SEPTEMBER 29, 2021

A question I get asked all the time is “What can I do to land a TV pitch?” ” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. Anyone can get publicity! PR FOR ANYONE.

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PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Showing your expertise on that hot topic is a simple way to get yourself attention from the media.

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PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

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PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

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PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Anyone can get publicity!

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PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). The media is going to use someone as their real estate expert, so let it be you. This is what you use to attract and pitch the media.

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PR for Anyone

MAY 13, 2020

When thinking about landing publicity, it should not be a “one and done” approach for your business. In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Media exposure is a game-changer for a business. Regional publications are two months out.

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PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! By helping them with mindset and confidence, their pitches were stronger and they started getting yeses. Anyone can get publicity!

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PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

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PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Pick one of these and start pitching the media today! Anyone can get publicity! Think about what you can pitch in October.

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PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

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PR for Anyone

APRIL 26, 2022

Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic. Happy pitching! Anyone can get publicity! There are so many story angles around this topic.

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PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. Connect with your ideal journalist(s) on social media too. You don’t always have to pitch yourself. It's Christina Daves with this week’s Free Publicity Friday PR Tip. Get to know a journalist’s work.

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Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.

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PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. Anyone can get publicity! PR FOR ANYONE.

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PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Land in the media and see what it does for your business.

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PR for Anyone

AUGUST 17, 2021

Remember, that’s what the media loves to cover. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. I want you to look at TikTok because that is one of the fastest growing social media platforms. See what’s trending and pitch your expertise around that.

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PR for Anyone

JANUARY 12, 2022

One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Anyone can get publicity! Don’t try to be someone you’re not. Transcript.

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PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Publicity Plan. Pitch consistently and valuably and you will continue to get the yes.

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PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! Anyone can get publicity!

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Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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PR for Anyone

OCTOBER 1, 2020

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. Now with most interviews, even television, being virtual, it’s a good idea to prepare how an interview might go and have those questions ready.

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PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. What do these platforms have to do with public relations? Check out PR and media groups and start listening and paying attention to what the journalists are looking for. Anyone can get publicity! Transcript.

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PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. PR FOR ANYONE.

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PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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Doctor Spin

MARCH 1, 2024

Where can you find entry-level public relations jobs? If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Media outlets.

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PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

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PR for Anyone

APRIL 9, 2020

The media wants to cover stories that are relevant to the current climate. That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. Right now what is relevant is COVID-19.

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PR for Anyone

SEPTEMBER 9, 2021

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See what reporters are talking about and if you have expertise in that area, pitch your story to them. See how Susan Bourassa used this technique to land the media. Media outlet that was pitched: NBC4 , Washington D.C.

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Cision

FEBRUARY 26, 2016

Cision’s Media Research team interacts with thousands of media professionals to ensure that our products include accurate contacts and timely information. However, a pitch that has grammatical errors or is presumptuous can dissuade journalists. Remember that most journalists prefer e-mails to phone calls for pitching.

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PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. Anyone can get publicity! Everything has a story.

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PR for Anyone

JUNE 18, 2020

The media loves passion. I can’t tell you how much media coverage I landed because journalists loved my passion about the product. One of my most successful media hits was a trade publication called, Lower Extremity Today. Let that shine through when you pitch the media. This was all because of my passion.

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