PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. The video below will dive into some ideas too. Happy Spring!!! PR FOR ANYONE.

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. Mom knew that sharing wasn’t just about generosity for its own sake; it’s a work and life skill, as in this post about six steps to better media relations. Truth earns trust, whether in media relations, coworker connections, or client partnerships.

Corporate 195

Corporate Training Reputation Media Training 195

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do you know the AGENDA before your media interviews?

Interviews 157

Interviews Infographics Media Media Training 157

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

Media Relations 123

Media Relations Meeting Pitching Conference 123

wiredPRworks

MAY 6, 2020

A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Understand that reporters are working from home with limited resources. Giveback stories are good.

Pitching 52

Pitching Training Radio Media Training 52

PRSay

NOVEMBER 12, 2020

While those quick deskside meetings don’t fit in the Zoom world, O’Connor said he’s now become significantly more likely to use video calls rather than a phone call. At the Times, we have a whole department of photo editors and video editors, and they definitely want the higher quality photos and videos,” O’Connor said. “So

Journalism 211

Journalism Report Interviews Meeting 211

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are also looking for new ways to gather photos and video, and will have a new appreciation for any quality multimedia you can provide.

Skype 206

Skype How To Crisis Pitching 206

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Every employee needs media training. Rich Young | Fine Tune.

Marketing 167

Marketing Employee Content Marketing Training 167

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Publicity Training 52

Critical Mention

MARCH 20, 2019

Provide the news outlet with a high-resolution headshot in the event the video does not work. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. Make sure you can reach the reporter/producer if something goes awry. Until next time!

Skype 72

Skype Interviews Facebook How To 72

PRSay

MAY 3, 2019

Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

How To 120

How To Education Exercises Newspapers 120

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. So think about that with the nonprofit that you’re involved in and how to pitch the media related to that and start attracting your ideal clients and customers. So that is this week’s PR tip.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

NOVEMBER 2, 2017

By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

Communications 116

Communications Case Study Training Reputation 116

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

PRSay

MARCH 18, 2020

Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands. Remember to keep your messaging useful, newsworthy and strategic. Photo credit: alhovik.

Resources 210

Resources Pitching Television Radio 210

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. Who are some of your clients?

Local 94

Local Course Community Interviews 94

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 148

Report Pitching Media Survey 148

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

FEBRUARY 20, 2020

Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in. Connect with Lisa on Twitter: @LisaArledge. Photo by Carl de Souza/AFP via Getty Images.

Radio 194

Radio Tools Journalism Interviews 194

Mindful Marketing

FEBRUARY 15, 2017

Canva and ViewedIt allow you to easily create images and videos for free, and there are a plethora of media contact databases to allow you to find the right journalist covering the relevant topics that you can comment on or be a resource for. Do you need messaging and branding help? Crisis communications? Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

JUNE 26, 2019

And then sit back, relax and watch as your spokesperson nail their media appearances. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Interviews 144

Interviews Media Study Course 144

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

MaccaPR

MAY 23, 2016

Although it takes a while for a company to build brand ambassadors, social media influencers (Twitter leaders, YouTube stars) can help amplify public messages at key moments in a health care campaign. Relying on Traditional Media Relations Tactics. Generating more than 18.4 VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

JUNE 26, 2019

And then sit back, relax and watch as your spokesperson nail their media appearances. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Interviews 60

Interviews Media Study Course 60