ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization? Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. First, cover the basics . Be punctual.

How To 156

How To Meeting Case Study Survey 156

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are also looking for new ways to gather photos and video, and will have a new appreciation for any quality multimedia you can provide. Photo credit: shutterstock.

Skype 206

Skype How To Crisis Pitching 206

wiredPRworks

MAY 6, 2020

A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. An original digital marketing thought leader, Barbara founded Social Media Club Chicago in 2008.

Pitching 52

Pitching Training Radio Media Training 52

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

NOVEMBER 12, 2020

While those quick deskside meetings don’t fit in the Zoom world, O’Connor said he’s now become significantly more likely to use video calls rather than a phone call. At the Times, we have a whole department of photo editors and video editors, and they definitely want the higher quality photos and videos,” O’Connor said. “So

Journalism 211

Journalism Report Interviews Meeting 211

Critical Mention

MARCH 20, 2019

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. So, being a pro at social media interviews can significantly increase your brand mentions. This can make the difference between getting the interview or not.

Skype 72

Skype Interviews Facebook How To 72

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. Remember to keep your messaging useful, newsworthy and strategic. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

PRSay

NOVEMBER 2, 2017

Oppe begins with branding and helps students craft their personal narrative. This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis.

Communications 120

Communications Case Study Training Reputation 120

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. When used properly, an embargo can help your brand’s story reach the widest audience possible. But strategic use of embargoes is just as relevant as ever, and an important asset to any PR team. Connect with Lisa on Twitter: @LisaArledge.

Radio 198

Radio Tools Journalism Interviews 198

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

JUNE 26, 2019

Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. And then sit back, relax and watch as your spokesperson nail their media appearances. Use bullets points. Connect with Lisa on Twitter: @LisaArledge.

Interviews 145

Interviews Media Study Course 145

Mindful Marketing

FEBRUARY 15, 2017

Canva and ViewedIt allow you to easily create images and videos for free, and there are a plethora of media contact databases to allow you to find the right journalist covering the relevant topics that you can comment on or be a resource for. Do you need messaging and branding help? Crisis communications? Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

MAY 23, 2016

One result from the study: in contrast to the nearly 500 tweets from e-cigarette brands, marketers and resellers, there were zero tweets from public health groups about the effects of e-cigarette use. Relying on Traditional Media Relations Tactics. VaxWithMe #VT Here's why: https://t.co/s9qrOsiJew November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

JUNE 26, 2019

Keeping talking points to the most important information ensures that the face of your brand will know exactly what they need to get across during the interview. And then sit back, relax and watch as your spokesperson nail their media appearances. Use bullets points. Connect with Lisa on Twitter: @LisaArledge.

Interviews 60

Interviews Media Study Course 60

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. Media Relations. Here is a video I did to help you find the right journalists.

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

APRIL 6, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. The video below will dive into some ideas too. Happy Spring!!! Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

Communications Conversations

JULY 18, 2019

I think everyone has a skill that best suits them; for me that’s media relations. With the profusion of technologies like voice and video conferencing — not to mention smart phones — my clients and my media contacts have become an extension of my professional and social network. Who are some of your clients?

Local 94

Local Course Community Interviews 94

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. Likely see more brand-to-brand and brand-to-influencer collaborations. Rich Young | Fine Tune.

Marketing 168

Marketing Employee Content Marketing Training 168