Karen Freberg

APRIL 9, 2023

While movies and their stars are focused on generating the most from the box office, there is another competition in the works: the marketing battlefield. SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. What is being shared exactly?

SMB 52

SMB Viral Creativity Course 52

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Garrett Public Relations

JANUARY 2, 2021

As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […]. The new year has arrived. But what will it hold?

Marketing 83

Marketing Publicity Small Business SMB 83

Garrett Public Relations

MARCH 14, 2021

Public relations is enjoying a bit of a resurgence. The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Why is PR seeing a spike in popularity?

Survey 176

Survey Publicity Marketing Small Business 176

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. The post 6 Essential Points to Ponder As You Plan PR and Content Initiatives appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What should you focus on in the coming months? So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014.

SMB 77

SMB Case Study Social Media Nonprofit 77

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. How can we PROVE it’s effective so that clients will see the value?

Social Media 167

Social Media Media Marketing Publicity 167

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Garrett Public Relations

MAY 4, 2022

The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 215

Media Pitching Survey Publicity 215

Garrett Public Relations

JANUARY 19, 2020

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215

Tools Social Media Small Business Media 215

Garrett Public Relations

SEPTEMBER 26, 2020

appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business?

Small Business 168

Small Business SEO Writing Publicity 168

Garrett Public Relations

DECEMBER 17, 2019

Here Are 11 Valuable Tips from the Pros appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […]. The post Freelancing in 2020?

Publicity 201

Publicity Small Business SMB Twitter 201

Garrett Public Relations

AUGUST 30, 2020

The post Why Small Businesses Need to Invest in Their Digital Presence appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Garrett Public Relations

SEPTEMBER 26, 2020

appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business?

Small Business 78

Small Business SEO Writing Publicity 78

Garrett Public Relations

NOVEMBER 12, 2018

While timing is always important in public relations, trying to get media coverage at this time […]. The post Time Your PR Right to Get the Most From It Over the Holidays appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Publicity 91

Publicity Small Business Media SMB 91

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. The post You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Are press releases still necessary?” So, when I […].

Writing 85

Writing Industry Publicity Small Business 85

Garrett Public Relations

FEBRUARY 11, 2018

The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. After all, they often express their displeasure at receiving media pitches […].

Report 86

Report Pitching Publicity Small Business 86

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 57

B2B Content Marketing Trends Marketing 57

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Regarding this topic, a senior content marketer has shared her perspective. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Contently - Strategy

SEPTEMBER 30, 2021

They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Way back in 2011, some employees at HubSpot had an idea. All you have to do is fill out a form.

Course 82

Course SMB B2B Analytics 82

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

Tools 108

Tools SMB Survey Software 108

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

B2B 130

B2B Trends Video Course 130