Remove Marketing Remove Pitching Remove Publicity Remove SMB
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The database also has built-in features for list-building and a generative AI feature for pitching. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 147
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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.

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PR Tips to Help You Land Media Coverage

Garrett Public Relations

With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Media 215
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8 great ways to show reporters some love

Garrett Public Relations

After all, they often express their displeasure at receiving media pitches […]. The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Report 86
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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

Tools 215
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190
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Time Your PR Right to Get the Most From It Over the Holidays

Garrett Public Relations

While timing is always important in public relations, trying to get media coverage at this time […]. The post Time Your PR Right to Get the Most From It Over the Holidays appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.