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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. Similarly, artificial intelligence (AI) has seen its share of controversy.

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Ad Tech PR Predictions For 2020

ImPRessions - Crenshaw Communications

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. Here is what our survey of 1,000 employed U.S. The set of target publications is unique.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? SaaS company Box Inc.’s

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Impact of COVID-19 on NHS comms

Stephen Waddington

Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. Cassie Zachariou describes the challenge of giving BBC News’ Fergus Walsh access to an intensive care unit (ICU) to convey the severity of the crisis.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.