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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware!

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Concerns about job losses, privacy breaches, and ethical use are widespread. For PR, the task is to highlight these opportunities while navigating the hurdles related to privacy, access, and hardware requirements. Similarly, artificial intelligence (AI) has seen its share of controversy.

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How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law

Ishmael's Corner

Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more. The post How Does GDPR Impact PR Agencies?

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. A company crisis is looming.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder .

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PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

If the top media targets are in tech or trade press, some breaking stories have such large ramifications that they could never be resolved quickly. These assets can be powerful forms of thought leadership and effective marketing materials for customers or prospects seeking information about the breaking news.

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More about PR and precedent

Mark My Words

The #SussexRoyal PR disaster which has gathered almost terminal momentum recently could have been avoided if they had heeded advice and precedent and had a plan from the beginning which took into account the rules and boundaries of Royal media relations.

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