Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Some of the findings around social media stood out: 1.

Social Media 109

Social Media Report Survey Media 109

Bianchi Biz Blog

JUNE 5, 2023

Can you tell us what types of stories, trends or issues are on your radar now? Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 75

Meeting Automotive Media Transportation 75

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re expected to support clients that build B2B AI solutions, you might boost your cred if you get news from publications like Forbes, TechCrunch, Wall Street Journal, and CIO. I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients.

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I tend to look more at the newsworthy trends and how they make a difference for the industry as a whole and use that in my external efforts. PR, marketing, sales and journalism.

Media Relations 68

Media Relations Media Insurance Insurance 68

Bianchi Biz Blog

SEPTEMBER 11, 2023

FleetOwner, part of Endeavor Business Media’s Commercial Vehicle Group, addresses topics such as fleet operations, vehicle maintenance, and industry regulations, and since being in this position I’ve also covered alternative fuels and cybersecurity risks to fleet owners and drivers. You can also find me at the barre studio.

Meeting 104

Meeting Media Travel Journalism 104

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Brandwatch renews with Twitter. Top challenges facing journalism.

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? You can follow Mary on LinkedIn and Twitter. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

AUGUST 9, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. You can follow Alexa on Twitter at: @alexa_stjohn. I’m Alexa St.

Transportation 96

Transportation Meeting Automotive Report 96

Cision

JUNE 21, 2016

After that summer, I changed my concentration in the journalism school and never looked back! If I’m interested in a brand but their social media is boring or non-existent, then there’s a good chance I’m moving on to the next option (probably a competitor). And yes, social media posts can live forever. Is there a downside?

Social Media 227

Social Media Newspapers Reputation Community 227

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Newspapers 59

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on Twitter. Here’s the latest on Growing Social Now.

Social Media 52

Social Media Corporate Communications Media 52

Bianchi Biz Blog

JULY 10, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? You can follow Patrick on Twitter at: @bypatrickgeorge Check out some of Patrick’s articles below. If you know anyone looking to build something new, send them my way!) Not really!

Meeting 83

Meeting Report Automotive Media 83

Bianchi Biz Blog

MARCH 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. How long have you been in journalism and how did you get started?

Technology 76

Technology Report Meeting Financial 76

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Approximately 29 percent of U.S.

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Report Media Television Pitching 120

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! You can follow Nathan on Twitter at : @NathanBomey.

Report 84

Report Meeting Automotive Media 84

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

MARCH 6, 2023

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year.

Meeting 77

Meeting Automotive Media YouTube 77

Bianchi Biz Blog

JANUARY 10, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. How long have you been in journalism and how did you get started? You can follow Kurt on Twitter at: @kurt_nagl.

Meeting 74

Meeting Report Automotive Media 74

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Beyond PR

JULY 20, 2016

Be consistent: Establish a consistent presence in the eyes of the press by using a regular cadence of press releases, social media and other media outreach tactics. It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. Keep learning: Guidelines change.

Media Relations 40

Media Relations Media Local Healthcare 40

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. PowerMotionTech.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. Can you tell us what types of stories, trends or issues are on your radar now? You can follow John on Twitter and LinkedIn.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

MAY 2, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Two recent ones who had some very interesting things to say: former EPA admin Margo Oge , who explained how federal emissions regulations work; and CharIN North America President Oleg Logvinov , who discussed the latest trends in commercial EV charging.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

JUNE 6, 2022

Fleet Equipment covers all the latest industry news and in-depth features related to trucks, tractors and trailers, including detailed information on the latest equipment components. It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road.

Meeting 79

Meeting Media Interviews B2B 79

Bianchi Biz Blog

MARCH 21, 2022

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. I’ve been a journalist for 22 years.

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

JULY 26, 2022

PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing. How do you earn media? You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. Twitter is a really fun place to look for what not to do. Image credit: Unsplash.

Media 169

Media Pitching Agency Guidelines 169

Cision

SEPTEMBER 29, 2016

My Twitter profile says I live in Northern California. Take the time to plug in the reporter’s name, click through to a few of the stories, look for trends, and plan accordingly. In my case, you can find my coverage areas on Twitter and my website. My website—Whalehead.com—says so, too. So don’t ask.

Pitching 0

Pitching Journalism Writing Print 0

Bianchi Biz Blog

OCTOBER 18, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism. How long have you been in journalism and how did you get started?

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

AUGUST 23, 2021

Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I got a journalism degree in college but I graduated in 2008 — not the greatest time to try to find a writing job in the media industry in New York City.

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Meeting Report Transportation Media 98

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says.

Pitching 139

Pitching Report Writing Energy 139

Bianchi Biz Blog

FEBRUARY 8, 2021

Can you tell us what types of stories, trends or issues are on your radar now? My automotive stories usually focus on the electrification evolution, trends in autonomy, or the growing use of technologies like additive manufacturing. How long have you been in journalism and how did you get started? Is it even practical?

Technology 56

Technology Meeting Automotive Media 56

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

NOVEMBER 16, 2020

My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? You can follow Vince Bond on Twitter at @VinceBond86.

Automotive 92

Automotive Meeting Report Media 92