Remove Journalism Remove Marketing Remove Policies Remove Storytelling
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What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Visual storytelling will be better and easier.

Trends 185
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The 22 Responsibilities of PR and What They Entail

Onclusive

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator.

Training 195
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The 20 Responsibilities of PR and What They Entail

Onclusive

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling. Data Journalism.

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The 21 Responsibilities of PR and What They Entail

Onclusive

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Multimedia Development & Visual Storytelling.

Training 370
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202
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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.