Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Social media was blossoming. And the media landscape was evolving.

Blogging 115

Blogging Software B2B Survey 115

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media Relations Ends; Content Marketing Begins.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 13, 2021

They typically have some PR experience – internship, part-time or full-time – in an agency setting or as an in-house comms or marketing team member. . Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 108

B2B Survey Pitching Software 108

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

HMA Public Relations

NOVEMBER 7, 2017

Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Click below for more].

Journalism 55

Journalism Writing Communications Marketing 55

The Proactive Report

JUNE 20, 2015

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that.

Twitter 100

Twitter Media Relations How To Media 100

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. How long have you been in journalism and how did you get started? I look for stories that have a solid educational edge to them.

Meeting 87

Meeting Media Pitching Newspapers 87

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. In other words, the stories he writes must appeal to as many people as possible.

Journalism 65

Journalism Brand Branding Advertising 65

ImPRessions - Crenshaw Communications

JUNE 3, 2021

A major goal of good PR is helping your client get more exposure in the media, and that means talking to reporters. I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. The pitch was about a study they had done.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. More than a proactive partner: an extension of your marketing and PR team. The Wall Street Journal 80%. Need an extra pair of hands? TechCrunch 85%.

Study 170

Study Communications Survey Pitching 170

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Describe the craziest or most fun story you have written.

Meeting 95

Meeting Automotive Media Journalism 95

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. How long have you been in journalism and how did you get started? Maybe something that would surprise people?)

Transportation 99

Transportation Meeting Newspapers Media 99

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. How does PR’s use of gAI compare to marketing? How is it being used? Top challenges facing PR.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! So much of effective social media marketing is based on instincts.

Social Media 128

Social Media Agriculture Marketing Media 128

Barokas

FEBRUARY 5, 2019

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice.

How To 60

How To Marketing Resources Journalism 60

Bianchi Biz Blog

FEBRUARY 12, 2024

It’s one thing to write about how cars are changing from behind a desk. How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. Describe the craziest or most fun story you have written. It’s another to go and live it.

Meeting 86

Meeting Report Transportation Automotive 86

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape. Social media is the ultimate equaliser. Ronn Torossian.

Communications 158

Communications Radio Sports Social Media 158

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 90

Agency Energy Crisis Management Industry 90

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Financial markets open trading at 6:30 a.m. if I can help it.

Meeting 98

Meeting Writing Pitching Case Study 98

Burrelles Fresh Ideas

JANUARY 30, 2024

For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust. When I am writing or editing others’ work, I personally use Grammarly Premium. When I am writing or editing others’ work, I personally use Grammarly Premium.

Ethics 98

Ethics Crisis Transportation Airlines 98

Critical Mention

MAY 12, 2021

However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 4) Emphasis on professional journalism. Comment: Amen.

Survey 102

Survey Report Media B2B 102