Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. These fine folk did: Jan.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. After all, who wants to do business with a company that has a “bad&# name? Or with a person whose reputation is dodgy?

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. .&# ) I’d been wondering what theme to give today’s weekly roundup. I just couldn’t see a theme to them all. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 17, 2010

Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) Conducting interviews via Flip video cams or a smart phones audio memo device can be strong sources of social content.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 23, 2011

A non-techie explanation of how web pages are secured , by Philip Sheldrake. You won’t believe it… by Steve Crescenzo. Why: It’s 1,406 words of hilarity. And frighteningly believable (sorry, Oprah junkies). Or, as Steve put it, OWCH. 1,724 words, but does it really feel like it? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Anti-self-deprecation is the New Black , from Nanny Goats in Panties. You know why. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! This post was mentioned on Twitter by Shonali Burke, SarahSkerik. SarahSkerik said: Online Videos 101: Keep It Simple, Stupid [link] #pr #socialmedia via @shonali: authored by @GreenLA2DC [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, I was in the article and the questions for the interview were based on press releases so the title and vibe may have been taken out of context. It’s understanding who your target audience is, what you’re trying to achieve (be it members, subscriptions, sales, etc.), These fine folk did: Jan.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

DECEMBER 21, 2010

To get started, listen to this interview Joe did with Eric a few months ago (and I wouldn’t have met Joe had it not been for Amplify, and now he’s becoming a good friend and someone I rely on for advice). Thank Eric for the analogy, he mentioned his family discussions in our first interview). These fine folk did: Jan.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight.

Facebook 107

Facebook Privacy Twitter Social Media 107