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An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands.

Tourism 150
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Visit Winona leverages Squarespace Super Bowl spot for PR home run

Communications Conversations

Part of the Squarespace campaign also included, you guessed it, a web site (hello call to action!). So, Visit Winona (the Winona board of tourism, which, by the way, is one of the best in the state), took matters into its own hands to act on that sentiment, and use it as a chance to attract more people to the city. .

Tourism 78
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Finally, what are some cost-effective ways of correlating outputs to outcomes?

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 99