Communications Interviews Tourism Web 
Waxing UnLyrical
JANUARY 4, 2011
In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.
Waxing UnLyrical
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.
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Waxing UnLyrical
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.
Waxing UnLyrical
OCTOBER 19, 2010
If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.
Waxing UnLyrical
FEBRUARY 1, 2011
He continued by saying that PR outcomes can be broader, and can refer to any part of the communication “life cycle&# or “funnel,&# with the funnel stages being: a. Behavior To note: Seth also made the point that business outcomes primarily refer to the behavioral part of the communication funnel. Awareness b. Knowledge c.
Waxing UnLyrical
JANUARY 24, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?
Waxing UnLyrical
OCTOBER 1, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)
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