Interviews Marketing Training Viral 
PRSay
APRIL 18, 2024
I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Pitches, interviews and presentations that are humanized are stronger and far more engaging than those that are filled with stats and impersonal soundbites.
Sword and the Script
DECEMBER 10, 2019
As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.
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PR for Anyone
AUGUST 17, 2021
Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.
Sword and the Script
JUNE 9, 2015
“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.
The Proactive Report
AUGUST 28, 2018
A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. ” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs.
PR for Anyone
SEPTEMBER 1, 2022
Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? So when you do land that interview, you nail it. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. all about speaking from your power.
Cision
JULY 5, 2016
Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.
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