Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. We choose the content for #SocialLIVE based on what’s trending but also based on the areas that interest and inspire our team.

Video 283

Video Facebook Social Media Creativity 283

Stephen Waddington

JULY 16, 2021

This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. Trends in professional communication skills 1. As we learn to live with COVID-19, organisations are exploring hybrid workplace models that combine home and office working, providing staff with flexibility.

Publicity 199

Publicity Government Crisis Employee 199

Scott Public Relations

JULY 13, 2023

PRBI member Brunnen Communications’ (Helsinki, Finland) latest annual PRBI Barometer released this month at the AGM in Milan, surveys the views of PR and comms agencies in more than 40 countries on changes in PR trends and communication priorities. At the same time, respondents expect modest growth in their clients’ PR budgets.

Ethics 52

Ethics Survey Insurance Insurance 52

OnePitch

NOVEMBER 17, 2022

I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends. What’s your best tip for measuring PR? What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

JANUARY 25, 2016

Coupled with the idea that our sphere of influence is far smaller than social networks indicate, how do you insure that the one to 10 percent of actual friends are in the peer group that you want to reach? Influencing through narrowcasting platforms may be a trend to consider for the future. So what does this mean for PR and marketing?

Social Media 120

Social Media Media Facebook Software 120

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success.

Marketing 79

Marketing Data Wireless Industry 79

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. Extravagant, exotic measures are needed to attract the tourists’ attention. From 60 to 80 euros for a visa.

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

SEPTEMBER 14, 2016

For example, according to the CDC , Hispanic people are considerably more likely to die from diabetes (50%) than whites, and tend to be un- or under-insured (3x), but otherwise have the same leading causes of death (heart disease and cancer). Hispanic consumers are still leading key technology and digital trends.” by any means.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. This is the implementation of contingency plans even after putting proactive measures in place. Establish preventive measures. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Contently - Strategy

MAY 9, 2024

The insurance company Travelers transformed its white paper on managing the risks of AI into a multimedia webinar. Ask The Content Strategist: FAQs About Writing a White Paper How can a brand measure the effectiveness of a white paper after it has been published?

Writing 119

Writing Case Study Study Brand 119

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. They should have insight into what could happen with your operations based on their experience with similar companies or industries and their understanding of current business trends. Should you hire a PR team for crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. . Mint’s discovery and sharing of its data propelled it as a go-to source for trends. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Instagram has an extensive set at its disposal to create its Annual Trends Report. Newsjacking – Proactive vs Reactive PR Another type of digital PR is newsjacking, which involves leveraging a trend or current news for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71