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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Can the news media absorb the volume of infographics we churn out?

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The Top 50 Social Media Influencers on Twitter

Cision

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Predictions are a perennial.

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Top Trends From State of the Media 2016

Cision

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets.

Trends 120
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

71% of 337 respondents to a Twitter poll said they should report to the CEO. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. The media tunes into Twitter. Source: Journalists Love Twitter ).

Survey 178
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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. According to Columbia University and the French National Institute, 59 percent of links shared on Twitter have never actually been clicked. Think about that for a minute. Or, what about this one: U.S. White papers.

Consumer 104
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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. You can connect with him on Twitter or LinkedIn. Use clear headings, bullet points, and short paragraphs to break up the text. Regarding this topic, a senior content marketer has shared her perspective.